As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+, below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. As traffic continues to grow, new tools and functionality are added almost daily. Google+ is definitely a work in progress. Most nonprofits are still experimenting to discover their Google+ voice and hone in on a frequency of publishing content to the stream that makes Google+ both viable long-term and worth the time spent exploring Google+.
To me, the Google+ Stream feels like a mixture of Twitter and Facebook. Like Twitter, you have to post or share content frequently to get exposure in the feed since there is no Edgerank-like algorithm to filter out (boring) posts/tweets. However, like Facebook, simply posting a link without a personal statement doesn’t seem to result in much activity on Google+ and to post multiple times per day on Google+ with well-thought out personal statements could become time-consuming. So, if Google+ wants to keep us hooked long-term, I do think Google+ is going to have to come up with a new functionality or tool that is completely unique and very simple and easy-to-use (think Pinterest). That said, as YouTube and other Google Products become more deeply integrated into Google+, the hook could evolve simply out of necessity and ease of using multiple Google Products in one place. More on that in my upcoming Google+ and Google Products for Nonprofits Webinar on February 28. 🙂
2. Amazon CARES
3. American Prairie Foundation
4. Amnesty International Australia
5. Children’s National Medical Center
8. GLAAD (Gay & Lesbian Alliance Against Defamation)
10. Grist
11. Habitat for Humanity Ireland
12. Kiva
13. KQED Science
17. Plan Asia
19. Sisters of Mercy of the Americas
22. United Nations
Related Links:
Nonprofit Organizations on Google+
Google+ and Google Products for Nonprofit Organizations LinkedIn Group
Webinar: How Nonprofits Can Successfully Utilize Google+ and Google Products
