Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good provides step-by-step how-tos and best practices for:
- Writing and implementing a fundraising and content strategy
- Launching a mobile-compatible website and email communications
- Crowdfunding and social fundraising campaigns
- Utilizing text messaging and text-to-give
- Fundraising via smartphone apps and mobile wallets
- Telling your nonprofit’s story through blogging
- Creating visual content, such as branded images, infographics, and video
- Using Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest, and Tumblr
- Reporting live from events and communicating online in real-time
- Crafting a mobile and social media policy
- Avoiding mobile and social media burnout
- And much more! View the Mobile for Good Table of Contents.
Now Available:
Amazon, Amazon Kindle Store, Amazon Canada, Amazon UK, Amazon AU, Amazon India, and Barnes & Noble.
Written by Heather Mansfield, principal blogger at Nonprofit Tech for Good, Mobile for Good: A How-To Fundraising Guide is a follow-up publication of the bestselling Social Media for Social Good: A How-To Guide for Nonprofits.
Excerpts:
9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks
10 Must-Have Skills for Nonprofit New Media Managers
How to Report Live from Nonprofit Events and Conferences
Top 5 Instagram Best Practices for Nonprofits
How to Host a Tweet Chat for Your Nonprofit
How to Engage 5 Generations of Donors
A Mobile and Social Fundraising Success Checklist for Nonprofits
Mobile for Good: A How-To Fundraising Guide for Nonprofits
“Heather’s @NonprofitOrgs has become my go-to resource for connecting with other nonprofits as well as staying informed with the latest trends in mobile and social media. Her insightful and practical advice helped WITNESS understand the need for transparency in our mobile and social media strategies. Through her books, blog, and tweets, Heather promotes nonprofit networking, partnership, and the adoption of proven best practices.”
Marianna Moneymaker
Digital Engagement/Production Coordinator
WITNESS
“Social Media for Social Good and Nonprofit Tech for Good have been my primary resources for learning how to communicate Indian conservation issues on a global scale. Thanks to Heather’s advice, we’ve been able build an international brand from our tiny corner of the world. I’ve also had the good fortune to meet Heather as she regularly travels across the continents to teach NGOs about how to effectively use mobile and social media. No doubt Mobile for Good will also become invaluable to NGOs worldwide.”
Vinay Datla
Director of Communications
Wildlife SOS – India
“Heather’s blog Nonprofit Tech for Good and her books are prominently featured in my digital and physical book shelves. If I want to know what’s trending, research current best practices, or discover new tools relevant to nonprofit technology, she is always my top reference. As a regular attendee of her webinars, Heather’s practical, up-to-date advice is consistently implemented in our daily work and without a doubt she is making a tremendous difference in the nonprofit sector.”
Viviana Pagán-Muñiz
Digital Marketing Director
SOS Children’s Villages – USA
“Heather’s comprehensive audit of our online communication and fundraising strategies combined with her invaluable webinars have helped us grow into one of the most effective social media users in the national aging advocacy network. Older adults are becoming increasingly tech savvy and our aged 50+ social media community is thriving thanks to Heather’s expert 50+ advice. We anticipate even greater growth in the future by applying the best practices offered in Mobile for Good.”
Pamela Tainter Causey
Director of Communications
National Committee to Preserve Social Security and Medicare
“Through a partnership with Heather, we have been able to provide mobile and social media training to more than 500 NGOs throughout Asia Pacific. Her knowledge of mobile and social media best practices, how to tailor her delivery to address the different needs from country to country, and her practical and well thought out strategies have made her trainings invaluable in our commitment to help build the technological capacity of NGOs.”
Clair Deevy
Citizenship Lead
Microsoft Citizenship Asia Pacific
