Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that a new mobile-compatible website should be high on their priority list. Crowdfunding, peer-to-peer fundraising, monthly giving, and email fundraising is also proving to be effective, as you can read and see below.
1. Responsive design doubles giving on mobile devices.
Source: DonorDrive
2. Facebook refers 29.4% of traffic to donation pages
on #GivingTuesday.
Source: Artez Interactive
3. Fifty-five percent of those who engage with nonprofits via social media have been inspired to take further action.
Source: Waggener Edstrom
4. For every 1,000 fundraising emails sent
a nonprofit raises $17.
Source: M+R and NTEN
5. Monthly donors give 42% more in one-year than
one-time donors.
Source: Network for Good
6. Sixty-four percent of Millennials prefer to fundraise through walk/run/cycling events.
Source: Millennial Impact
7. Walk/run/cycling event fundraisers who send more than 15 emails raise 76% more than non-email senders.
Source: Blackbaud
8. The average nonprofit crowdfunding campaign
raises $9,237.55.
Source: craigconnects
9. Online giving grew 13.5% in 2013.
Source: Blackbaud
10. Ten percent of annual giving occurs on the last
three days of the year.
Source: Network for Good Digital Giving Index
11. Custom-branded donate pages nested inside a nonprofit’s website raise 6X more money.
Source: Network for Good Digital Giving Index
12. Sixty-four percent of donations are made by women.
Source: Everyday Hero
13. Nonprofits share a daily average of 1.2 updates on Facebook and 5.3 tweets.
Source: M+R and NTEN
14. Thirty percent of nonprofits are experimenting
with Instagram.
Source: Nonprofit Marketing Guide
Mobile for Good: A How-To Fundraising Guide for Nonprofits
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit.
