It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024 x 512 pixels or a 2:1 aspect ratio). If your nonprofit is committed to maximizing engagement on Twitter, then you must create visually compelling call-to-action images for fundraising and advocacy campaigns. As we begin preparing for another year-end fundraising season spent tweeting and retweeting, studying the images below and creating a series of your own would be time and financial resources well spent.
1. Sign online petition and pledges.
@Extinction_OPS
2. Make a donation.
@Survival
3. Participate in a crowdfunding campaign.
@RainforestTrust
4. Save the date and attend events.
@IndSector
5. Enter a contest.
@GlblCtzn
6. Take advantage of special promotions or sales.
@BestFriends
7. Apply for an internship or become a volunteer.
@HRC
8. Participate in hashtag campaign.
@OneCampaign
9. Call elected officials (or socially irresponsible companies).
@FeedingAmerica
10. Become a member.
@EFF
11. Complete an online survey or poll.
@PIRegistry
12. Attend a webinar.
@AlleyCatAllies
Mobile for Good: A How-To Fundraising Guide for Nonprofits
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit.
