2024 AI Marketing & Fundraising Statistics for Nonprofits

The AI marketing and fundraising statistics listed below can help your inspire your nonprofit to adopt the use of generative AI for marketing and predictive AI for fundraising. To learn more about AI, visit our AI Hub for Nonprofits and earn our Certificate in Artificial Intelligence (AI) for Marketing & Fundraising.

AI in the Nonprofit Sector

  • 92% of nonprofits report that they feel unprepared for AI and 60% express uncertainty and mistrust. [AI Equity Project]
  • 41% agree that AI would greatly benefit nonprofits and 36% agree that AI would directly impact their fundraising strategies. [OneCause]
  • 40% of nonprofits say that no one in their organization is educated in AI. [Google.org]
  • 93% of nonprofits do not have an AI policy. [Nonprofit Communications Trends Report]
  • 70% of nonprofit professionals are concerned about data privacy and security, 63% worry about accuracy, and 57% are concerned about representation and biases in the use of generative AI. [Nonprofit Perspectives on Generative AI Report]
  • More than a third of nonprofit professionals (37%) are actively involved in wider discussions on AI. Those not involved cite a lack of awareness of opportunities for involvement, not being asked to get involved, and resource limitations. [Nonprofit Perspectives on Generative AI Report]

AI in Nonprofit Marketing

  • 75% of nonprofits believe that generative AI has the potential to transform their marketing efforts, but only 25% have “concrete ideas” for how generative AI is applicable in their organization. [Google.org]
  • The top three reasons nonprofits use AI are for internal productivity (35%), marketing and communications (31%), and development and fundraising (24%). [The Center for Effective Philanthropy]
  • Nonprofits are using a wide range of AI chatbots, with the most popular being ChatGPT (57%), followed by Copilot (23%) and Gemini (14%). Very few nonprofits are using AI tools to create imagery, such as DALL-E (3%) and Midjourney (2%). [Charity Excellence Framework]
  • The top three ways nonprofits use AI chatbots are to check grammar, spelling, and punctuation (53%), to help brainstorm headlines and subject lines (53%), and to create first drafts of content (39%). [Nonprofit Communications Trends Report]
  • 82% of nonprofits are using AI informally/ad-hoc, mostly to generate content like drafting donor emails. [AI Equity Project]
  • Only 15% of nonprofits disclose their use of generative AI tools. [Nonprofit Perspectives on Generative AI Report]
  • 69% of nonprofit marketers that use generative AI have not received formal training. [Nonprofit Perspectives on Generative AI Report]
  • 28% of marketers (all sectors) use generative AI to write emails and marketers who use AI  have seen a 13% increase in their click-through rate (CTR). [G2]
  • 15% of marketers (all sectors) say they “couldn’t live without AI” in 2024 vs. 6% in 2023. [Marketing AI Institute]

AI in Nonprofit Fundraising

  • 74% of online donors think that nonprofits should use AI to assist in their marketing, fundraising, and administrative tasks. [Online Donor Feedback Survey – Coming February 2025!]
  • 63% of fundraisers are unsure about using generative AI for donor communications because it seems less personal, but 82% are comfortable using AI for donor research. [The Nonprofit Productivity Report]
  • The more generous the donor, the more likely they are to support nonprofits using AI – 30% for high donors, 19% for medium donors, and 13% for small donors. [Charities Aid Foundation]
  • 30% of nonprofits say that AI has boosted fundraising revenue in the past 12 months. [State of Nonprofit Digital Engagement Report]
  • The average one-time donation for donation forms utilizing AI without using personally identifiable information (PII) is $161 compared to the industry average of $115, and the average monthly recurring donation is $32 compared to the industry average of $24. [Fundraise Up]
  • 15% of nonprofits use an AI software for donor prospecting. [Nonprofit Tech for Good Report]
  • 23% of foundations will not accept grant applications with content created by generative AI. 10% will. 67% are undecided about whether to accept AI-generated applications. [Candid.org]

The 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising program provides an honest, balanced approach to using AI for nonprofit marketing and fundraising—and illuminates why human creativity is more valuable than ever. This certificate program will expand your skill set, advance your career, and help transition your nonprofit into the age of AI.

The program requires the completion of three webinars and costs a total of $159 USD. To earn the certificate, you can attend the webinars live or view the recordings – or a combination of both. Learn more & register!