A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the blogging statistics listed below can guide your nonprofit in creating and maintaining a blogging strategy that maximizes traffic to your website and inspires readers to get more involved with your nonprofit.
Blogging Strategy
- 48% of nonprofits worldwide have a blog or news section on their website. [Global NGO Technology Report]
- 79% of marketers name blogging as their most effective strategy for content marketing. [Classy.org]
- Brands that prioritize blogging see 13 times more ROI than brands that don’t. [HubSpot]
- Brands with blogs produce an average of 67% more leads monthly than brands that don’t blog. [DemandMetric]
- 43% of bloggers use AI to generate ideas for blog topics, but only 3% use AI to write complete posts. [Orbit Media]
- Less than 10% of nonprofits utilize the sidebar on their blog i.e., no email opt-in or “Donate” button. [Nonprofit Tech for Good]
- Less than 5% of nonprofits embed a call-to-action [blurb, promo graphic + button] within blog content. [Nonprofit Tech for Good]
Blogging SEO
- Blog posts that are 2,000+ words have the best SEO and social sharing rates. [Torque]
- Long-form posts (3,000+ words) generate more than 75% backlinks and 9x more leads than short-form posts (500 words or less). [BKA]
- Websites with active blogs have 434% more indexed pages and 97% more inbound links than those that don’t. [BKA]
Blog Traffic
- Brands that blog get 55% more website visitors than brands that don’t. [HubSpot]
- Articles with images get 94% more views as opposed to those with no visuals. [OptinMonster]
- Email drives more traffic to blog posts than social media and SEO. Influencers and paid ads drive the most. [Orbit Media]
Blog Content
- The average blog post is 1,376 words and takes 3 hours and 51 minutes to write. [Orbit Media]
- How-to articles (76%), lists (55%), and news and trends (47%) are the three most popular types of blog content. [Orbit Media]
- The ideal blog headline length is between six and 13 words / 50 to 60 characters. and numbered lists 206% more clicks than those that do not. [BKA]
- Bloggers who use 7+ images per post are 2.3x more likely to report strong results. [Orbit Media]
- Posts with video experienced a 4x increase in engagement metrics. [Orbit Media]
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