2025 Blogging Statistics for Nonprofits

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the blogging statistics listed below can guide your nonprofit in creating and maintaining a blogging strategy that maximizes traffic to your website and inspires readers to get more involved with your nonprofit.

Blogging Strategy

  • 48% of nonprofits worldwide have a blog or news section on their website. [Global NGO Technology Report]
  • 79% of marketers name blogging as their most effective strategy for content marketing. [Classy.org]
  • Brands that prioritize blogging see 13 times more ROI than brands that don’t. [HubSpot]
  • Brands with blogs produce an average of 67% more leads monthly than brands that don’t blog. [DemandMetric]
  • 43% of bloggers use AI to generate ideas for blog topics, but only 3% use AI to write complete posts. [Orbit Media]
  • Less than 10% of nonprofits utilize the sidebar on their blog i.e., no email opt-in or “Donate” button. [Nonprofit Tech for Good]
  • Less than 5% of nonprofits embed a call-to-action [blurb, promo graphic + button] within blog content. [Nonprofit Tech for Good]

Blogging SEO

  • Blog posts that are 2,000+ words have the best SEO and social sharing rates. [Torque]
  • Long-form posts (3,000+ words) generate more than 75% backlinks and 9x more leads than short-form posts (500 words or less). [BKA]
  • Websites with active blogs have 434% more indexed pages and 97% more inbound links than those that don’t. [BKA]

Blog Traffic

  • Brands that blog get 55% more website visitors than brands that don’t. [HubSpot]
  • Articles with images get 94% more views as opposed to those with no visuals. [OptinMonster]
  • Email drives more traffic to blog posts than social media and SEO. Influencers and paid ads drive the most. [Orbit Media]

Blog Content

  • The average blog post is 1,376 words and takes 3 hours and 51 minutes to write. [Orbit Media]
  • How-to articles (76%), lists (55%), and news and trends (47%) are the three most popular types of blog content. [Orbit Media]
  • The ideal blog headline length is between six and 13 words / 50 to 60 characters. and numbered lists 206% more clicks than those that do not. [BKA]
  • Bloggers who use 7+ images per post are 2.3x more likely to report strong results. [Orbit Media]
  • Posts with video experienced a 4x increase in engagement metrics. [Orbit Media]

The 2025 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media. Packed with practical advice and customized for nonprofits with limited time and financial resources, the total cost is $159 USD.