HOW TO: Create a Google+ Page for Your Nonprofit

Page” on Google+. If you are new to Google+, then first please read carefully my Google+ Best Practices for Nonprofits to become familiar with Google+ so that you make sure that you set up your Google Account and Google+ Profile correctly before following the instructions below for creating a Google+ Page for your nonprofit.

1. Login to your personal Google+ Profile.

Again, please read my Google+ Best Practices for Nonprofits and then while logged into your personal profile, visit plus.google.com/pages/create to create your page.

2. Enter your nonprofit’s information.

Be sure to select the “Company, Institution, or Organization” category on the left and then enter your nonprofit’s name, website, category, and make it visible to any Google+ user (in most cases):

3. Enter your nonprofit’s tagline and upload your square avatar.

4. Add an “Introduction” and upload at least five photos.

After you complete step three above, your new page is created but not yet completed. You need to then visit your new Google+ Page and select “Edit Profile” to add an introduction and upload five of your best square photos:

5. Post your first update and start promoting your page!

To post your first update, go to your Home view and then post your first update. Make sure you don’t just post a link, photo, or video, but that you also add a personal message:

Now you are ready to start promoting your page! Please note that custom URLs are not available yet… only the default URL generated by Google+ i.e., plus.google.com/103858765220369650172/posts. To be alerted of when custom URLs become available and when new Google+ Best Practices are posted, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.

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