The new Facebook Timeline design is now available for upgrade to all Facebook users. The design was meant to be rolled out site wide in December 2011, however a lawsuit with Timelines.com is prolonging the mandatory switch – most likely only temporarily. Whatever your personal feelings are about Facebook Timeline, nonprofits would be wise prepare for it’s launch site wide including a likely timeline design for Facebook Pages. That the timeline design will be applied to Facebook Pages is only a gut feeling of mine (and many others) based on watching Facebook roll out multiple designs over the years. Facebook’s number one design astetic is consistency for simplicity of use and they will not want Facebook Profiles to have a completely different look and functionality than Facebook Pages.
So, nonprofit admins that want to be one step ahead in their Facebook campaigns should upgrade to the new timeline design, experiment with new apps for timeline, and create timeline covers for their Facebook Fans. On that third point, if you are going to create Facebook Timeline Covers for your fans, be sure to upload and feature them on your website or blog so they show up Internet searches and are easy to promote off Facebook. That said, here are nine nonprofits leading the way:
1. Best Friends Animal Society
View All Best Friends Animal Society Timeline Covers
2. Food Bank of Contra Costa & Solano
View All Food Bank Contra Costs & Solano Timeline Covers
3. Natural Resouces Defense Council
View All Natural Resources Defense Council Timeline Covers
4. Ocean Conservancy
View All Ocean Conservancy Timeline Covers
5. ONE Campaign
6. Sea Turtle Conservancy
View All Sea Turtle Conservancy Timeline Covers
7. Surfrider Foundation
View All Surfrider Foundation Timeline Covers
8. Tearfund
View All Tearfund Timeline Covers
9. World Wildlife Fund
View All World Wildlife Fund Timeline Covers
Related Links:
Nonprofit Organizations on Facebook
Webinar: How Nonprofits Can Successfully Use Facebook and Facebook Apps
