The African Wildlife Foundation’s Annual Safari Sweepstakes promotion is as close as it gets to perfect. The design and branding is modern and mobile-optimized, visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Not only by entering the contest may you win a trip of a lifetime, but by entering you can also study how the contest promotion and entry process can be applied to your own nonprofit’s contest promotions and email fundraising campaigns.

1. Contest Announcement via Email

– Large photo and “Enter Now” button in the email header.
– Another large “Enter Now” button in the body of the email.
– Social network sharing functionality.
– “Donate Now” and charity rating buttons in the email footer.

2. The Contest Entry Process

– Large photo and “Enter Now” button on the contest entry page.
– Email a friend pitch on the contest entry confirmation landing page.
– Social network sharing functionality on the contest entry confirmation landing page.
– “Donate” button on the contest entry confirmation landing page.
– Social network icons on the contest entry confirmation landing page.

Entry Confirmation Landing Page:

Entry Confirmation Email:

3. Contest Entry Confirmation Email

– Large “Thank You” photo in email header.
– Social network sharing functionality in the body of the email.
– Social network icons in the body of the email.
– Donation pitch in the body of the email.
– Social network icons again in the footer of the email.
– “Donate Now” and charity rating buttons in email footer.

4. Contest Announcement Image for Social Networks

Shared on Facebook: