Thanks to a partnership with the Public Interest Registry, Heather Mansfield of Nonprofit Tech for Good was able to report live from the Cause Marketing Forum (Storified) last week in Chicago, IL. When reviewing the hundreds of tweets using the #CMF2014 hashtag, one obvious theme emerged – tweets with images are retweeted significantly more often than text-only tweets. The founder of Twitter himself, Evan Williams, has said that influence on Twitter is not primarily in follower count, but rather in how often a user is retweeted. So, for your nonprofit’s next conference, prioritize using images.

1. 53 Retweets, 34 Favorites

.@DoSomething wins Innovation Award for their Do-Not-Text-While-Driving campaign: http://t.co/UVk2ZAwMON || #CMF2014 pic.twitter.com/qczdVxLXAO

— @NonprofitOrgs (@nonprofitorgs) May 28, 2014

2. 47 Retweets, 16 Favorites

#CMF2014 80% of consumers would switch brands, similar in price and quality, to one that supports a cause: pic.twitter.com/bbBn6e4b2B — @NonprofitOrgs (@nonprofitorgs) May 29, 2014

3. 38 Retweets, 22 Favorites

#CMF2014 83% of consumers wished more of the products they buy supported nonprofit causes: pic.twitter.com/QIE3JEHvuS — @NonprofitOrgs (@nonprofitorgs) May 29, 2014

4. 25 Retweets, 15 Favorites

#CMF2014 || Advice about branding and storytelling for nonprofits; pic.twitter.com/oZEBgyNKRd

— @NonprofitOrgs (@nonprofitorgs) May 29, 2014

5. 24 Retweets, 28 Favorites

#CMF2014 || Advice for innovation in #fundraising: pic.twitter.com/rLa7UYpmfD

— @NonprofitOrgs (@nonprofitorgs) May 29, 2014

6. 23 Retweets, 18 Favorites

# CMF2014 || Great advice for social entrepreneurs and start-ups: pic.twitter.com/24ihVLJw6a

— @NonprofitOrgs (@nonprofitorgs) May 29, 2014

7. 22 Retweets, 13 Favorites

The History of Crowdfunding in the Nonprofit Sector: 2000: @DonorsChoose 2002: @GlobalGiving 2005: @Kiva || #CMF2014 pic.twitter.com/MltUrTCoG6

— @NonprofitOrgs (@nonprofitorgs) May 28, 2014

8. 17 Retweets, 15 Favorites

.@TOMS has partnered with over 100 nonprofits to distribute their shoes to communities worldwide. #CMF2014 || pic.twitter.com/kVvtF2RR9F

— @NonprofitOrgs (@nonprofitorgs) May 29, 2014

9. 14 Retweets, 9 Favorites

.@PIRegistry is the nonprofit that manages the .ORG domain and the soon-to-be launched .NGO & .ONG domains. #CMF2014 pic.twitter.com/0rDcWHQoGb

— @NonprofitOrgs (@nonprofitorgs) May 29, 2014

10. 13 Retweets, 12 Favorites

Unlike the .org domain, .ngo and .ong are only available to validated NGOs and nonprofits: http://t.co/HB0l0ldrfG || pic.twitter.com/Qi3JymPTfQ

— @NonprofitOrgs (@nonprofitorgs) May 29, 2014