PIR-3

The launch of the .NGO and .ONG domains will change how nonprofits, charities, NGOs, and ONGs worldwide use the Internet for branding for decades to come. To help NGOs understand how and why, the webinar below was presented by Heather Mansfield on December 13, 2016 to 230 NGO staff. The webinar highlighted how how the .NGO and .ONG domains and their functionality differ from the .ORG domain and featured OnGood – the new global directory of verified NGOs and ONGs.

A Brief History of the .NGO Domain

  • .ORG was established in 1985 as the one of the Internet’s original top-level domains – along with .COM and .NET.
  • .GOV and .EDU were also available, but verification was required.
  • Long associated with nonprofit organizations, in truth .ORG is open to individuals, companies, and organizations of all kinds.
  • Early adopter nonprofit organizations and charities began registering .ORG in 1992. [Wayback Machine]
  • Currently more than 11 million nonprofit organizations, charities, individuals, and companies use the .ORG domain worldwide.

How to Register the .NGO and .ONG Domains

  • On May 6, 2015 the Public Interest Registry launched the .NGO and .ONG domains.
  • “NGO” is the widely adopted acronym for “non-governmental organization.” “ONG” is the same, except in romantic languages (i.e. Spanish, French, Italian, Portuguese, and Romanian).
  • There are an estimated 10 million NGOs worldwide.
  • Please Note: The .NGO and .ONG domains are sold bundled. You buy one, you get the other free.
  • Register the domains to protect your .ORG brand or for .NGO/.ONG website and email communications:
    Step 1. Purchase your domains from a participating registrar. The .NGO/.ONG domain costs $30-50US – but this month are only $0.99 at Name.com.
    Step 2. Create an account on OnGood.ngo and complete the OnGood Validation Process. It takes 5-10 minutes and requires documentation to prove your nonprofit, charity, NGO, or ONG is legal and in good standing.

How to Use Your New .NGO and .ONG Domains

  • For those organizations that prioritize .ORG, “Redirect” .NGO and .ONG to your .ORG website, such as savethechilden.ngo. This is free and easy to do through your domain registrar.
  • For those organizations that prioritize .NGO or .ONG: 1) Pick a date for launch. 2) Direct your website to your new .ngo or .ong domain. 3) Update print materials, email signatures, etc. 4) Set up your .ngo or .ong email addresses. 5) Create a marketing campaign to announce your new domain.
  • According to the soon-to-be released 2017 Global NGO Online Technology Report:
    – “NGO” is the predominant term used in Africa (53%), Asia (52%), and Europe (31%).
    – “ONG” is the predominant term used in South America (35%).
    – “Nonprofit Organization” is the predominant term used   in Australia & Oceania (49%) and North America (79%).

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Mobile for Good: A How-To Fundraising Guide for Nonprofits

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