Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating!
For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added a “Donate” button their posts, and tagged their posts as “asking for donations.” Donors are quickly learning that after a first donation is made on Facebook all other donations can be made with two taps.
Nonprofits would be wise to get serious about learning how to use Facebook’s Fundraising Tools to raise money on the world’s largest social network while organic reach is still high!
In addition to donation posts, the Beagle Freedom Project is also recruiting followers to fundraise for their organization and by the looks of it (see below), they are raising thousands of dollars. A lot of nonprofits are reluctant to use Facebook’s Fundraising Tools because a donor can opt-out of providing their email address and Facebook will not provide the mailing address of donors. That’s a cautious response with some wisdom to it, but the nonprofits that will pioneer Facebook fundraising will be more bold in their thinking.
Finally, it is worth noting that: 1) Facebook’s Fundraising Tools are free to use. There is no fee to the nonprofit. 2) Facebook has launched a $50 million annual matching fund for those nonprofits that use their tools. 3) 25% of online donors say social media is the tool that inspires them most often to give. Of those, 62% say Facebook is the most inspiring. 4) Facebook’s Fundraising Tools are currently available to nonprofits in the United States and numerous countries in Europe.
Fundraising post with a “Donate” button
Facebook Fundraisers
Facebook Donors
(Settings > Payments)
Newly Released! The 2018 Global NGO Technology Report
Published in العَرَبِيَّة, English, français, português y español, the 2018 Global NGO Technology Report is based on the survey results of 5,352 NGOs from 164 countries.
