By Emily Rose Patz, Senior Copywriter at DonorPerfect
Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Just plug your content into the placeholders, and you’re good to go.
1) Introduce your event theme with eye-catching imagery.
Your first post should pop the most and inspire your supporters to stop scrolling and take note that you’ve got something big on the horizon.
FILL IN THIS CAPTION: You’re invited to [ORG NAME]’s [EVENT NAME] on [MONTH, DAY, YEAR] from [TIME] to [TIME] at [PLACE]. Featuring [SOMETHING GOOD], [SOMETHING FUN], and [SOMETHING AWESOME], this event is a can’t miss! Buy your tickets here: [LINK]. Proceeds will help us [YOUR MISSION]. We hope to see you there!
HERE’S THAT CAPTION IN ACTION: You’re invited to Teeny Rescue’s Yappy Hour on March 2, 2020 from 7-10 PM at Rose Gold’s Bar. Featuring delicious bar fare, craft beers, and favorite local bands, this event is a can’t miss! Buy your tickets here: teenyrescue.org/yappyhour. Proceeds will help us rescue and rehome dogs in need throughout our community. We hope to see you there!
2) Let followers know their friends are invited, too!
The more guests you gain, the more money you’ll raise. Use social media as an opportunity to encourage supporters to come with a crew.
FILL IN THIS CAPTION: Your date makes a big difference. We’d be honored to host your partner, friends, and family at [YOUR EVENT] because our goal is to grow our community and share our mission of [YOUR MISSION] with as many supportive, caring, and creative people as possible. Whether you make it a date, an outing with friends, or a family affair, [OUR EVENT] is meant to be shared, so spread the word and come with someone you love! Tickets are available here: [LINK]
HERE’S THAT CAPTION IN ACTION: Your date makes a big difference. We’d be honored to host your partner, friends, and family at The Children’s Fund Annual Gala because our goal is to grow our community and share our mission of championing early education with as many supportive, caring, and creative people as possible. Whether you make it a date, an outing with friends, or a family affair, our 2020 Gala is meant to be shared, so spread the word and come with someone you love! Tickets are available here: childrensfundbelleville.com
3) Put a face to the funds by sharing impact stories on your social feed.
When supporters can see where event funds end up, they’ll be more inclined to sign up and invite their friends, family, and colleagues.
FILL IN THIS CAPTION: Meet [NAME]. [SHORT DESCRIPTOR ABOUT SUBJECT], [SHORT DESCRIPTOR ABOUT WHAT YOU PROVIDED THEM], [SHORT DESCRIPTOR OF HOW THEIR FUTURE IS SHAPED BY YOUR ORG]. [NAME]’s [ACCOMPLISHMENT] was funded by last year’s [EVENT]. This year, we hope to help even more [PEOPLE/PETS/ETC.] through the funds we raise through [YOUR EVENT]. Be a part of the wonderful change we’re able to create through our programs at [YOUR ORG]. Buy tickets here: [LINK]
HERE’S THAT CAPTION IN ACTION: Meet Angela. Mom to Daniel, 2018 College Graduate, and Future Social Worker. Her scholarship award was funded by last year’s Golfing for Good Event. This year, we hope to help even more students through the funds we raise through Golfing for Good. Be a part of the wonderful change we’re able to create through our programs at Sunnyvale Student Progress Resources. Buy tickets here: sunnyvalestudentprogressresources.org/events.
4) Feature speakers, entertainers, and special guests.
Make the most out of people who will draw a crowd before your event by spotlighting them on your feed.
FILL IN THIS CAPTION: Just released! Check out our list of [ARTISTS/SPEAKERS/ENTERTAINERS] who will make [EVENT NAME] an unforgettable experience. See who’s coming and buy your tickets before they sell out at [LINK].
HERE’S THAT CAPTION IN ACTION: Just released! Check out our list of artists who will make Mayfield Music Festival an unforgettable experience. See who’s coming and buy your tickets before they sell out at mayfieldmusicschool.org/fest.
5) Spread the word in local Facebook groups.
Let locals know that an awesome event will be happening right in their neighborhood, because they’ll love supporting causes close to their community.
FILL IN THIS CAPTION: Join us at [VENUE] for [EVENT NAME] supporting [ORG NAME] on [DATE] from [TIME] to [TIME]. Get the full scoop here: [LINK]
HERE’S THAT CAPTION IN ACTION: Join us at Max + Annie’s for A Very Bubbly Benefit supporting Blue Gardens Women’s Shelter on May 3rd from noon to 4PM. Get the full scoop here: bluegardenswomensshelter.org/brunch.
For even more social media templates for fundraising events, check out this free download from DonorPerfect.
