The 2025 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. Packed with practical advice and customized for nonprofits with limited time and financial resources, the following three webinars are required:
1) Website & Email Marketing for Nonprofits
Date: Wednesday, April 23, 2025
Time: 1 pm ET / 10 am PT • 2 hours
- Website design best practices that improve the user experience and SEO
- The top five calls-to-action to convert visitors into donors and subscribers
- The importance of publishing news and/or blog content on your website
- Email marketing design best practices for newsletters and fundraising appeals
- How often to send email campaigns and how to re-engage unengaged subscribers
2) Online Fundraising for Nonprofits
Date: Wednesday, April 30, 2025
Time: 1 pm ET / 10 am PT • 2 hours
- Today’s must-haves in an online fundraising platform
- Best practices for donation pages
- How to improve your monthly giving and tribute giving programs
- Why and how to launch a donor retention strategy
- An exploration of emerging trends in online fundraising
3) Social Media for Nonprofits
Date: Wednesday, May 7, 2025
Time: 1 pm ET / 10 am PT • 2 hours
- Current best practices for using Facebook Pages and Instagram
- What’s new in Facebook and Instagram Fundraising Tools
- How to effectively use LinkedIn Pages and Profiles
- An introduction to Threads for nonprofits
- Why nonprofits need a budget for social advertising
The webinars are presented by Heather Mansfield of Nonprofit Tech for Good and the total cost for the certificate program is $159 USD. There are no refunds.
You can attend the webinars live or watch the recordings—or a combination of both. A link to the recording and a comprehensive set of notes are sent within 24 hours after each live webinar is over. Please visit GoToWebinar’s Attendee System Check for information on how to join and attend this webinar.
If you prefer to earn the 2024 Certificate in Certificate in Digital Marketing & Fundraising now rather than wait until October, you can buy the recordings from the webinar series presented in March and April 2024 for $100 USD.
To earn and claim your certificate:
- View all three webinars (6 hours of training).
- Request your certificate via email from Heather Mansfield. Please include the passphrase presented in each webinar and how you would like your name featured on the certificate.
- Within 3-4 business days, you will be sent a PDF of your certificate for printing and a link to your certificate in image format for easy sharing on LinkedIn and other social media.
