AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser. The 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising program will provide an honest, practical approach to using AI for nonprofit marketing and fundraising—and illuminate why human creativity is more valuable than ever.
Customized for nonprofit professionals, this webinar series will expand your skill set, advance your career, and help transition your nonprofit into the age of AI. To earn the certificate, you can attend the webinars live or watch the recordings—or a combination of both:
1) An Introduction to Artificial Intelligence (AI) for Marketing & Fundraising
Date: Wednesday, January 15, 2025
Time: 1 pm ET / 10 am PT • 1.5 hours
- What is AI and why it matters to nonprofit marketers and fundraisers
- An exploration of foundational concepts and terminology
- The pros and cons of using AI for marketing and fundraising
- How to create an AI policy for your nonprofit
2) How to Use Artificial Intelligence (AI) for Content Marketing
Date: Wednesday, January 22, 2025
Time: 1 pm ET / 10 am PT • 1.5 hours
- An introduction to prompt engineering
- How to use generative AI tools for research and writing
- How to create image and video content using generative AI tools
- The impact of AI on website and email marketing, social media, and SEO
- An exploration of the top five AI content marketing tools for nonprofits
3) How to Use Artificial Intelligence (AI) for Fundraising
Date: Wednesday, January 29, 2025
Time: 1 pm ET / 10 am PT • 1.5 hours
- The power of predictive AI to improve donor retention and grow monthly giving
- How to use predictive AI to expand mid-level and major donor programs
- The role of behavioral AI in acquiring new donors
- An introduction to AI Agents and custom GPTs
- An exploration of the top five AI fundraising tools for nonprofits
The webinars are presented by Heather Mansfield of Nonprofit Tech for Good and the total cost for the certificate program is $159 USD. There are no refunds.
You can attend the webinars live or watch the recordings—or a combination of both. A link to the recording and a comprehensive set of notes are sent within 24 hours after each live webinar is over. Please visit GoToWebinar’s Attendee System Check for information on how to join and attend this webinar.
To earn and claim your certificate:
- View all three webinars (4.5 hours of training).
- Request your certificate via email from Heather Mansfield. Please include the passphrase presented in each webinar and how you would like your name featured on the certificate.
- Within 3-4 business days, you will be sent a PDF of your certificate for printing and a link to your certificate in image format for easy sharing on LinkedIn and other social media.
