Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.
1. Benchmarks Study 2024 :: Download
[US] Published by M+R
2. Charity Digital Skills Report 2024 :: Download
[UK] Published by Skills Platform
3. The Giving Report 2024 :: Download
[Canada] Published by CanadaHelps
4. Nonprofit Pulse Report 2024 :: Download
[Europe] Published by Salesforce
5. 2024 Digital Technology in the Not-for-Profit Sector Report :: Download
[AU and NZ] Published by Infoxchange
6. Nonprofit Recurring Giving Report 2024 :: Download
[US] Published by Neon One
7. 2024 Nonprofit Advertising Benchmark Study :: Download
[US] Published by Whole Whale
8. Generational Giving Report 2024 :: Download
[US] Published by Qgiv
9. What The Public Think of Charities Using AI :: Download
[Worldwide] Published by the Charities Aid Foundation
10. Nonprofit Communications Trends Report 2024 :: Download
[US] Published by Nonprofit Marketing Guide
11. AI Readiness and Adoption in the Nonprofit Sector :: Download
[Worldwide] Published by Generosity AI
12. World Giving Index 2024 :: Download
[Worldwide] Published by the Charities Aid Foundation
13. NGO Digital Capability Report 2023 :: Download
[Asia Pacific] Published by Infoxchange
14. Nonprofit Tech for Good Report 2023 :: Download
[Worldwide] Published by Nonprofit Tech for Good
Our Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.
The program requires the completion of three webinars and costs $100 USD. To earn the 2024 certificate, you can attend the webinars live or view the recordings – or a combination of both. Learn more & register!
