4 Must-Read Reports on AI in Nonprofit Marketing & Fundraising

AI is reshaping the nonprofit landscape, presenting opportunities and challenges. These four reports delve into key aspects: AI adoption trends, donor attitudes, ethical practices, and generative AI’s potential. Together, they offer a comprehensive view of how nonprofits can harness AI for nonprofit marketing and fundraising while addressing concerns like equity, privacy, and trust.

1) Harnessing AI for Good

Harnessing AI for Good: Adoption Trends in the Charity Sector explores AI adoption in the charity sector, offering insights into trends, potential, and practical steps for integration. The report balances optimism with realism, addressing global challenges and ethical concerns, while helping nonprofits determine if AI can become the transformative tool the sector urgently needs. [Published by 3 Sided Cube / UK]

2) Donor Perceptions of AI

Donor Perceptions of AI: Key Findings highlights donors’ familiarity with AI and mixed reactions to its use in nonprofit fundraising. While many acknowledge its benefits in efficiency and fraud detection, concerns about data privacy and reduced human interaction make some hesitant about donating to AI-driven organizations. [Published by Cherian Koshy / US]

3) The AI Equity Project

The AI Equity Project empowers nonprofits to adopt AI ethically, focusing on data equity and responsible use. By fostering AI literacy and ethical data practices, the project seeks to empower nonprofits to leverage AI for social good, ensuring that technological advancements align with their missions and community needs. [Published by Meena Das and Michelle Vryn / US]

4) Nonprofit Perspectives on Generative AI

The Nonprofit Perspectives on Generative AI Report highlights the nonprofit sector’s useof generative AI to boost efficiency, productivity, and communication. While enthusiasm is high, concerns about data privacy, ethics, and bias remain. The report calls for inclusive discussions to ensure AI aligns with nonprofit missions and serves the public good. [Published by the Joseph Rowntree Foundation / UK]

Please Note: This blog post was drafted with assistance from ChatGPT, an AI created by OpenAI. This is the only post published on Nonprofit Tech for Good written with assistance by AI, and it has been published as an experiment to study the impact of AI-assisted content on SEO and user engagement.

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