The 2025 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. The certificate program provides an honest, practical approach to using social media at a time when organic reach and engagement are at an all-time low.

With a focus on LinkedIn, Facebook, Instagram, Threads, and Bluesky for nonprofits, participants will learn how to create a social media strategy, craft a content marketing plan, and current best practices for using social media for community engagement and fundraising. To earn the certificate, you can attend the webinars live or watch the recordings—or a combination of both.

1) Social Media Strategy for Nonprofits
Presented March 5 • 2 hours

• A 5-step template to write a social media strategy for your nonprofit
• How to track and report the success of your social media strategy
• How to create a consistent brand across social media platforms
• How to grow your social media following

2) Social Media Content Marketing for Nonprofits
Presented March 12 • 2 hours

• How to create a social media content marketing plan for your nonprofit
• The eight types of top-performing content for social media
• Best practices for sharing website, photo, and video content on social media
• How to create an editorial calendar for your content marketing plan

3) Social Media Fundraising for Nonprofits
Presented March 19 • 2 hours

• How to effectively promote fundraising campaigns on social media
• How to use social media to grow your email and text subscribers
• An introduction to social advertising for fundraising and capturing leads
• How to effectively use Facebook and Instagram Fundraising Tools

Buy Recordings

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To earn and claim your certificate:

1. 1. View all three webinars (6 hours of training).
   2. Request your certificate via email from Heather Mansfield. Please include the passphrase presented in each webinar and how you would like your name featured on the certificate.
   3. Within 3-4 business days, you will be sent a PDF of your certificate for printing and a link to your certificate in image format for easy sharing on LinkedIn and other social media.