Despite meaningful and transformative missions, nonprofits often fall into common branding traps. Small and medium-sized nonprofits, in particular, often lack the resources and expertise to craft compelling narratives, engage supporters, and clearly define the problems they address. This leads to confusion, disengagement, and missed opportunities for support.

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Powerful storytelling is the key to engaging donors, volunteers, and partners.

Brand Leadership is not branding and marketing. It’s not your logo, website, social media, or fundraising campaigns. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come first. Ignore Brand Leadership at your peril.

New survey data of 471 nonprofits from 99designs illustrates the power of good design in digital marketing and fundraising. Highlights include: Nonprofits that invested in professional design in the past two years are 50% more likely to have experienced an increase in fundraising revenue than those who didn’t invest in their visual brand 26% of nonprofits have rebranded in...

Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines? Brand guidelines expand on the decisions you have made with the design...

Have you noticed, in the last year or so, how many nonprofits have rebranded? The pandemic has caused many mission-driven organizations to re-evaluate their mission, reconsider their strategic plan to accomplish it, and then engage donors and advocates from this new position. No doubt, change is always in the works in the nonprofit world, but the pandemic forced many...

By Beth Singer, Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of the actual goal of...