Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. When the moment finally arrives to call your constituents to action, the last thing you want is for your hard work to be whisked away into a...

“Pop-ups.” For many of us, it’s a dirty word on the web. We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. Everything is going great until that dreaded pop-up appears. Indeed, pop-ups can be disruptive and distracting when they’re poorly implemented or...

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar stresses the importance of modern website design and strategic email marketing for fundraising. Topics include: Current trends in nonprofit website design and how to launch a modern website on a limited budget How to launch and maintain an email marketing strategy that consistently engages...

Provided you set aside the time to explore and experiment, your nonprofit can use the tools and resources listed below to significantly improve your digital marketing and fundraising campaigns.   Websites & Email 1. accessiBe :: accessibe.com accessiBe uses AI and machine learning to analyze and then convert your website for those with hearing, vision, and cognitive disabilities. The...

The 2021 Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. It’s worth noting that in the survey the...

By Audrey Phillips, a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. When you invite...

By Stephanie Kanak, Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday. In the timeline...

101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits Online...

Date: Wednesday, September 16, 2020 Time: 1pm EDT / 10am PDT (2 hours) Presented by: Heather Mansfield, Founder and Editor-in-chief of Nonprofit Tech for Good Cost: $10 (USD) This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of...

By Ines Alvergne, Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. Your emails can do wonders in connecting people with your mission and raising money for your cause. But, you will quickly saturate your base of...

Date: Tuesday, September 16, 2020 Time: 1pm EDT / 10am PDT (2 hours) Presented by: Heather Mansfield, Founder and Editor-in-chief of Nonprofit Tech for Good Cost: $10 (USD) This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion...

UPDATE: This webinar was presented on April 1, 2020. You can view a recording on GoToStage. Presented by: Heather Mansfield, Founder and Editor-in-chief of Nonprofit Tech for Good. This is the first webinar in Heather’s year-long blog and webinar series called 101 Best Practices for Nonprofits. Packed with practical advice and customized for small nonprofits on a limited budget,...

By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some...