6/22/10 Update :: Good news! Facebook authenticated the Nonprofit Organizations Page on Friday, June 18. It only took one day: 6/17/10: As soon as Facebook launched Community Pages, I knew this day coming. My gut told me the prompt for authentification would arrive at 10,000 fans, and indeed on June 14, 2010 when the Nonprofit Organizations Facebook Page hit...
A really simple, but crucial upgrade… but also potentially problematic. Facebook Page Admins can now remove other Admins – including the Page’s original creator. Nonprofits (and businesses) have been requesting this functionality for years. It is often the case that the original Page creator is a long-gone volunteer, intern or staff member, yet they continue to have access and...
Now that most nonprofits have a Community Page on Facebook in addition to their Official Page, it is crucial that nonprofits create a Wikipedia account to edit, maintain, and “Watch” their organization’s Wikipedia Page. Why? Because Facebook Community Pages have Wikipedia Tabs that pull in your organization’s information directly from Wikipedia. For example, I used to work for a nonprofit...
8/7/11 Update: You can no longer link community pages to your official page. Instead, you can now merge them. Over the last month Facebook has created millions of Community Pages. As I understand it, Community Pages are created based on what Facebook users have mentioned on their personal Facebook profiles. For example, someone mentioned the Scleroderma Research Foundation on...
Today is Arbor Day. I wanted to promote the the National Arbor Day’s Facebook Page on the Nonprofit Organizations Facebook Page. So, I searched Facebook for “Arbor Day” and three Pages came up: 1) Arbor Day :: 79 Likes: www.facebook.com/pages/Arbor-Day/103129336394300 2) National Arbor Day Foundation :: 99 Likes: www.facebook.com/pages/National-Arbor-Day-Foundation/103799689659272 3) Arbor Day :: 2 Likes: www.facebook.com/pages/Arbor-Day/108514969173871 My first thought:...
Reconsider. To think about again. To reassess. To reevaluate. I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I...
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of nonprofits out there, I have listed 10 social media metrics below that...
Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. The results are below: 1. Purchasing advertising did not increase my fan base or help my Status Updates show up in the...
2/28 Update :: Facebook did not run the second ad. It was either a tech glitch, I did something wrong, or they just would not run the ad with $.28 per click bid (See 2/22 Update). I don’t know, but honestly, the first ad’s poor performance coupled with the second ad not running, I did not want to try...
Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?” Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs. Advanced strategies requires advanced tech skills. If you know html and have a...
Recent studies have revealed that the vast majority of nonprofits do not know how to measure ROI (Return on Investment) from utilizing social media. Below are 5 simple, low-cost ways nonprofits can measure ROI with a minimal time investment of only a couple of hours a month. 1. Monitor your website traffic. During the Era of Web 1.0, nonprofits...
Since the popular Facebook fundraising App Causes was built using GuideStar’s database of nonprofits in the United States and Canada, only nonprofits in the U.S. and Canada can utilize Causes’ fundraising tools. There are some amazing nonprofits at the grassroots working miracles daily with relatively small amounts of cash, but unfortunately, since no international database of verified nonprofits exists,...
There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FBML App The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. It allows you to...