Tribute and honorary gifts, made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report, 33% of donors give tribute gifts to family and friends....
As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Here’s how to start. 1) Audit Last Year’s Communications Begin by looking backwards. What are the strategies and...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers. It’s worth noting that in the survey the questions about...
Giving Tuesday 2022 is right around the corner. To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. Nonprofits are hopeful that they can re-engage their donors from last year with a new eye on what’s ahead for...
As a non-profiteer of many years, I have known donor giving programs to be described via a myriad of terms; sustainment, long-term, continued, recurring – all ways to describe the length of the relationship a donor establishes with a non-profit. And, while the terms may describe a donor’s giving, what can non-profits say about the results of their donors’...
By Corey Blake, a Digital Fundraising Strategist at MobileCause, where he helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Plus, in the case...
By Emily Rose Patz, Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. So much so that online revenue in the nonprofit sector grew by 32 percent in...
By Korrin Bishop, writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A large part of that is examining what actions...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. It’s worth noting that in the survey the...
By Sarah Baker, a Digital Fundraising Strategist at MobileCause, where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. For the past year, virtual events have come to the rescue in helping nonprofits continue to fundraise during the pandemic. While many organizations before this time had ways to give online, the idea of exclusively...
By Audrey Phillips, a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. When you invite...
By Beth Singer, Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of the actual goal of...
Sponsored Post by: Accelerist, a leader in social impact partnership technology, supporting hundreds of brands and charitable organizations in finding and growing their partnerships with each other. With a heightened focus on building new partnerships, the importance of stewardship is often overlooked in corporate fundraising. Yet, the vast majority of your annual corporate revenue will come from partners that...