By Gary Wohlfeill, Director of Marketing at CrowdRise, who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Whether they’ve been helped directly by your nonprofit, they have a family member...
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial...
Join us for a tweet chat on January 16 at 12pm EST to discuss nonprofit tech trends in the new year! Nonprofit Tech for Good will be co-hosting a tweet chat with Wired Impact to lead a discussion on nonprofit tech trends, such as website design, social media fundraising, email marketing, privacy, and web accessibility. How to Participate At...
6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%), characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). These donors are most likely to support the causes of children and youth (15%), health...
By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of...
By Gary Wohlfeill, Director of Marketing at CrowdRise, who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Often, nonprofits are spending time focused on cultivating Millennial support due to the immense impact this powerful generation has on the world. However, what they may be missing is the larger, and...
By Emily Rose Patz, Senior Copywriter at DonorPerfect and lead author of #GivingTuesday Ideas for 2018, a new guide designed to equip and empower nonprofit professionals to achieve their #GivingTuesday goals. #GivingTuesday invites donors, along with their family, friends, and colleagues to share about the causes they care about most as they switch their sights from holiday shopping to...
By Nathan Hill, Optimization Evangelist at NextAfter, works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. At the start of 2018, we (the NextAfter team) set out to understand exactly what recurring giving looks like from the donor’s perspective. After selecting 115 nonprofits spanning 9 verticals, we made recurring...
The 2018 Global Trends in Giving Report is based on the survey results of 6,057 donors worldwide and available for download in four languages – English, español, français, and português. Produced by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online technology effects giving. The report also examines the impact of gender, generation,...
Currently in beta, YouTube has released a new suite of giving tools for a small number of nonprofits in the U.S., however, in the coming coming weeks the company will roll out the tools to all 501(c)(3) nonprofit organizations. If your organization would like to get access to the tools as they roll out, make sure you have signed...
By Nate Andorsky, CEO of Creative Science, a digital agency that aligns behavioral science with design and technology to help nonprofits, foundations, and mission-driven companies rethink the way that they engage with people. Behavioral Science is a powerful area of study, and can be a serious tool in the world of nonprofit fundraising. By understanding how people make the decisions...
By Ray Gary, the CEO of iDonate, a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. Ray’s experience in launching and building businesses spans nearly three decades, including leadership positions in multiple technology companies. Non-profits aren’t immune to the changes driven by new technology. Technological advancements in other parts of our lives are indirectly changing the way donors...
According to the soon-to-be-released 2018 Global Trends in Giving Report, 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream...