In 2013 online giving grew 13.5% according to the Blackbaud Index of Online Giving and 14% according to the Network for Good’s Online Giving Index with small and medium-sized nonprofits are experiencing the largest growth. In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation...
At long last a mobile app has launched that allows Americans to easily donate to any U.S.-based nonprofit in just a few taps. By partnering with Guidestar and Network for Good, donors can now give to their favorite nonprofits and manage their giving portfolio in one simple, very smart mobile app called the Give App. Launched on July 13,...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. As nonprofits have gotten better at implementing multichannel communications and fundraising campaigns and improving their tracking and reporting systems, many nonprofits have come to the conclusion that creating a paid...
Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. It’s a way to give back, but its also a system used to periodically review how nonprofits are innovating their online giving process. In this last round of donations – $25 to 28 nonprofits ($700 for reaching 700K followers), some progress has been made since...
Spring is report season in the nonprofit sector. A slew of new data is released and this year the emerging theme is that online fundraising is rapidly rising, especially on mobile devices. Nonprofits that have not yet adopted a mobile-first approach to online communications and fundraising can use the new data to help convince executive staff and board that...
While many international NGO online directories do exist, the ability for international NGOs worldwide to accept online donations through the soon-to-be-launched .NGO Global Directory is a unique service – especially for smaller NGOs from underserved regions. One of the greatest obstacles to global online fundraising has been that there is no international database of validated NGOs upon which donation service providers can...
Public Interest Registry – the not-for-profit operator of the .org domain – has launched the first registration phase, known as the Sunrise Period (beginning April 22), for three new Internationalized Domain Names (IDNs). Qualified domain trademark holders can now submit applications for each of these three new domains, which translate to “organisation” or “institution” in non-Latin-based scripts – one...
As the fiscal year comes to a close and nonprofits are currently crafting next year’s budget, adding a line item for infographic design would be a very wise investment. From print fundraising appeals to digital annuals reports to compelling storytelling through tweets and status updates, the social science of online behavior confirms again and again that messages are most...
In Mobile for Good: A How-To Fundraising Guide for Nonprofits, a 40-hour work for a new media manager is outlined with five hours allotted weekly to experimenting with new online and mobile fundraising tools. The seven listed below are just the tip of the iceberg – and most of them are still in beta. Having just celebrated the 25th Anniversary of...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Seniors who came age during the era of print media still prefer print communications and charitable giving. The same is...
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good provides step-by-step how-tos and best practices...
With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content...
With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your...