Marketing automation offers nonprofit organizations powerful opportunities to connect with, organize, and mobilize people—and its the future of fundraising. Using marketing automation to create more connections and drive more donations may sound simple in practice, but you need the right tools and the right plan.
At its core, AI in fundraising uses AI to analyze data. It predicts outcomes and personalizes interactions with prospective donors. This many-sided approach lets charities operate more efficiently and effectively. And it leads to more donations and a greater impact.
Seventy-two percent of individuals say that the presence of a charity rating badge increases their likelihood of giving. If your nonprofit does not have charity rating badges on your website, then it's time to look into getting registered with Charity Navigator, Candid, and GreatNonprofits. All three programs are free to use, accept online donations, and are nonprofit organizations themselves.
A golf event website functions as the home base for your golf fundraiser, where golfers and sponsors can learn more about your organization, what the tournament is raising money for, specifics about the event, and register a team or become a sponsor.
Nonprofits have unique needs when it comes to financial management. If you’re looking for a bank as a new nonprofit or researching options in preparation for switching banks, don’t just settle for a business bank account. There are numerous factors you’ll want to consider for your bank account that are specific for nonprofits.
Have you donated online to a nonprofit within the past 12 months? If yes, please share your feedback by taking the 2024 Online Donor Feedback Survey! The survey is 15 short, easy-to-answer questions that require 2-4 minutes to complete — and your responses are 100% anonymous.
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, use these 50+ statistics to guide your nonprofit in creating and maintaining a successful online fundraising strategy.
Donor retention is important. If you’ve been in the nonprofit space for more than a week or two, you’ve probably read all about it—how retaining donors is more cost-effective than acquiring new ones, how it’s an important part of building a sustainable fundraising program, and how focusing on retaining your donors should be one of your top priorities.
Grant management software is incorporating artificial intelligence (AI) and machine learning. These advanced technologies help nonprofits analyze data faster and more accurately and they provide insights into grant opportunities, assess eligibility, and track performance.
If your nonprofit is just dipping your toes into automation, the options can seem overwhelming at first, but the more research you can do upfront, the more likely you are to get exactly what you need.
Digital tools are a critical part of sponsorships, which are the heart of a golf tournament’s fundraising power. Strategically designing sponsorships that include digital exposure boosts event revenue and keeps sponsors coming back year after year. Digital exposure can—and should—play a major role in your sponsorship offerings.
Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.
While organic social media fundraising may not yield immediate financial gains, it offers something more valuable – a community of engaged supporters who genuinely believe in your cause. This community can provide a steady stream of support, not just in terms of donations but also through advocacy, volunteering, and spreading the word.