Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than...

Without a doubt, 2013 was the year of visual content — particularly infographics. With tens of millions of brands now tweeting, posting, and sharing content online on a daily basis, to get your message to stand out from the clutter brands need to communicate more often their key messages in visual format. That said, below are 19 infographics useful...

2014 will be an exciting year for nonprofit technology. Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to early adoption have a number of new tools and strategies to pioneer this year. Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory...

#FundraisingFriday is a campaign meant to inspire individuals to commit to donating at least $10 to one of their favorite nonprofits every Friday. First tweeted in May 2012 from @NonprofitOrgs, the hashtag has since then been tweeted and retweeted thousands of times. If you are a nonprofit, use the #FundraisingFriday hashtag to ask your followerers and fans to donate. If you...

In honor of World NGO Day on Thursday, February 27, Nonprofit Tech for Good will be presenting a free webinar covering the top 10 online communications and fundraising best practices for NGOs. Date: Thursday, February 27, 2014 Time: 9am (New York City), 2pm (London), 5pm (Nairobi) Cost: Free Duration: 90 minutes How to Register: Sign up Presented by: Heather Mansfield View: Complete Webinar Schedule The foundation...

As follow-up to 29 Online Gift Stores That Benefit Nonprofits, below are 19 nonprofits that are offering symbolic gifts and adoptions this holiday season. These gift programs are ideal for socially and environmentally conscious holiday shoppers that would prefer their spending directly empower nonprofits. They also make excellent gifts for activists and advocates of global development, environmental conservation, and wildlife...

AmazonSmile is a new program that enables Amazon shoppers to easily donate 0.5% of their purchases ($.50 per $100 spent) to their favorite U.S.-based nonprofits. With $26.5 billion in sales projected for the fourth quarter for 2013 alone, up to $13.25 million in funds could be raised. Through a partnership with GuideStar USA, over one million nonprofits are already...

Since the launch of the iPhone on June 29, 2007 many mobile fundraising apps have been released, but few have been successful. Some apps were based on good ideas, but ahead of their time and others simply weren’t good enough to keep users interested. Six years later the design and functionality of fundraising apps has improved significantly. Still in their...

Updated: View 2019 Holiday Shopping Guide The National Retail Federation is projecting that the average American holiday shopper will spend on $738 this holiday season generating more than $602 billion in total sales. That’s a lot of consumer spending power that when spent consciously can help finance nonprofits and good causes worldwide. It may cost a bit more to...

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications,  blogs, and social media content on smartphones and tablets. In truth, the Mobile Web is already here. Going mobile...

The African Wildlife Foundation’s Annual Safari Sweepstakes promotion is as close as it gets to perfect. The design and branding is modern and mobile-optimized, visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Not only by entering the contest may you win a trip of a lifetime, but...

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries, below are five social media best practices specifically tailored for small NGOs in developing countries. Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is...

Thanks to Microsoft Citizenship Asia Pacific, I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. The experience has made me acutely aware that access to information about trends in nonprofit technology, online fundraising, and social media often...