Fundraising Archive

11 Donate Now Best Practices for Nonprofits

February 27, 2012
The following is an excerpt from Chapter 1 of  Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. That said, these online fundraising...

Three Ways Mobile Wallets Could Transform Fundraising

November 14, 2011
Mobile Wallets are going to dramatically transform how consumers purchase goods and services. Many predict the end of cash and physical credit cards for both point-of-sale and online transactions within the next five years. Not one to shy or fear new technology, I’ll be one of the first to ditch cash completely and transfer my credit cards to a...

Nine Holiday Card Programs That Benefit Nonprofits

October 30, 2011
This holiday season your friends, family, clients, work colleagues, and major donors will likely be deluged with hundreds of tweets, status updates, and emails wishing them “Happy Holidays!” That’s the Web we all now live and work by, but this year a good old-fashioned holiday greeting with a hand-written note sent via snail mail would likely make a very...

Don’t Think Social Media Results in Online Donations? Think Again!

June 29, 2011
Source: Social Good: Charity and Technology in the Online Universe Written for the March  2011 issue of Fundraising Success Magazine, where I am writing a quarterly column throughout 2011. *   *   *   *   *   *   *   *   *   *   * In the summer of 2000, I launched an e-advocacy portal called eActivist.org. It was a fiscal project of the...

Six Online Fundraising Tools You May Have Never Heard Of

May 24, 2011
You got to give it to the social good entrepreneurs. Seemingly every week a new fundraising or cause awareness tool hits the Web for nonprofits to experiment with, and though donation processing fees must be applied or ads sold for these social enterprises to be sustainable, it’s clear that their motives are altruistic. That said, here are six new...

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

March 24, 2010
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of nonprofits out there, I have listed 10 social media metrics below that...