Brand Leadership is not branding and marketing. It’s not your logo, website, social media, or fundraising campaigns. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come first. Ignore Brand Leadership at your peril.
Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimize their strategies to make the most of precious resources. Learning how to create and track Conversions in Google Analytics 4 is a must for today's digital marketers.
Nonprofit organizations have a lot of challenges relating to fundraising. Nonprofits need every tool possible to entice donors to join and then stick around for years. Some organizations use donor perks and benefits to show appreciation to and retain donor long term.
First of all, thank you for trying to make your nonprofit website more accessible. You want to do the right thing and make sure your site is easy to use for everyone. That’s important! There’s no easy way to say this, but in most cases, it’s better if you uninstall that plugin (or overlay, or widget)—it’s not going to...
Have you noticed, in the last year or so, how many nonprofits have rebranded? The pandemic has caused many mission-driven organizations to re-evaluate their mission, reconsider their strategic plan to accomplish it, and then engage donors and advocates from this new position. No doubt, change is always in the works in the nonprofit world, but the pandemic forced many...
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only...
You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. You’ll need to understand both elements and how they work together, for a successful end product. Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and...
The holiday shopping season is upon us. In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Yet, it is in the best interest of nonprofits with online shops to get involved...
If your organization is like most nonprofits, you are continually reaching out to stakeholders to: Educate Change minds Move people to action Recruit for an event Ask for financial support This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target...
As a non-profiteer of many years, I have known donor giving programs to be described via a myriad of terms; sustainment, long-term, continued, recurring – all ways to describe the length of the relationship a donor establishes with a non-profit. And, while the terms may describe a donor’s giving, what can non-profits say about the results of their donors’...
By Beth Singer, Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of the actual goal of...
By Allison Weber, founder of Allison Weber Consulting, a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The mystery that stumps some organizations is how to...
Crystal Dionysopoulou is the founder and Creative Director of Lucid Fox, a dynamic web design and development agency that puts people first. She draws on years of experience as a UX designer and front-end developer to guide the creation of the perfect website for your organization from start to finish. If 2020 taught us anything, it was how crucial...