Fees start at $14.99 per month per Facebook Page, Instagram Account, and WhatsApp Account, and there is currently no discount for nonprofits. Named Meta Verified, the program offers a verified badge, enhanced profiles, access to customer service, and search optimization.
This is the second webinar in a series of four that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all four webinars will earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good. Facebook and Instagram are two of the largest social networks in...
Our Certificate in Social Media Marketing & Fundraising covers the fundamentals of launching and maintaining a social media marketing and fundraising strategy for your nonprofit. Participants will learn how to use Facebook, Instagram, LinkedIn, and Twitter to engage and inspire supporters and donors. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the certificate program requires the...
Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit. According to Meta: We’re expanding the set of nonprofits that people can fundraise for on Instagram. In the coming weeks, you’ll now be able to...
The holiday shopping season is upon us. In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Yet, it is in the best interest of nonprofits with online shops to get involved...
This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits With one billion active monthly users, Instagram is a very powerful social network...
By Kayla Matthews, writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. The platform, however, is different than...
By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time...
An Instagram Photo and Video Essay by Heather Mansfield For many years I’ve wanted to visit The Hague, Netherlands. ?? Known as the International City of Peace and Justice, there are more than 160 NGOs in Den Haag working to make the world a better place. I was in the Netherlands for the International Fundraising Congress (on behalf of OnGood.ngo) and without...
15-second video interviews are the new elevator pitch. In a world where attention spans are waning, the ability to communicate a message succinctly and on camera is a very valuable skill. While a few individuals succeeded in just one take, most needed two or three takes. Getting your point across verbally in 15 seconds while the camera is recording...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Owned by Facebook, Instagram is the largest mobile social network in the United States. With more than half its users outside the United States, Instagram is well-positioned to become more broadly used worldwide. The predominant age group of users is 18–29. At the time this...
Thanks to a partnership with the Public Interest Registry, Heather Mansfield of Nonprofit Tech for Good was able to report live from the Nonprofit Technology Conference (#14NTC) last week in Washington, DC. Empowered with a tablet and smartphone, one of Heather’s first priorities was to reveal the faces and expertise behind some our favorite nonprofit brands. The results are below...
Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than...