Certifications are a key feature of LinkedIn Profiles and there are few tricks and tips to maximizing how marketing and fundraising certificates offered by Nonprofit Tech for Good appear on your profile and in the LinkedIn Home Feed.
LinkedIn and Twitter have unique roles in your nonprofit’s social media strategy. LinkedIn is ideal for connecting with sponsors, funders, and thought leaders while Twitter is a fast-moving community built upon real-time news and information sharing. In this two-hour webinar, nonprofits will learn best practices for using LinkedIn and Twitter. Topics include: What type of content performs best on...
Our Certificate in Social Media Marketing & Fundraising covers the fundamentals of launching and maintaining a social media marketing and fundraising strategy for your nonprofit. Participants will learn how to use Facebook, Instagram, LinkedIn, and Twitter to engage and inspire supporters and donors. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the certificate program requires the...
This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits Launched on May 5, 2003, LinkedIn is a social network for professionals. 51%...
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake. In addition the reasons listed below, the demographics of LinkedIn users bodes well for engaging donors and amazingly LinkedIn...
If you are a nonprofit professional feeling restless or unsatisfied at your current job, 2016 is shaping up to be a good year to make a change. According to the 2016 Nonprofit Employment Practices Report, 57% of nonprofits plan on creating new positions in 2016. The greatest growth is expected in the area of fundraising (44%). Skills in marketing...
Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices that includes a companion “Mobile and Social Fundraising Success Checklist” at the end of the book. For those who have purchased the ebook of Mobile for Good, it is impossible to use the checklist since ebooks are static in their...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. As nonprofits have gotten better at implementing multichannel communications and fundraising campaigns and improving their tracking and reporting systems, many nonprofits have come to the conclusion that creating a paid...
To help nonprofits recruit qualified volunteers and to assist individuals eager to volunteer with nonprofits, LinkedIn has launched a Volunteer Marketplace where nonprofits can post volunteer opportunities and LinkedIn members can search for volunteer opportunities in their local communities. According to LinkedIn for Good, 82% of surveyed LinkedIn members have communicated that they want volunteer their time and skills and thus...
With the launch of new a LinkedIn Groups design, the company resolved one of its most pressing problems – LinkedIn Group spam. Group management had become cumbersome and time-consuming for many admins of medium and large groups. Flagging irrelevant discussions as promotion posts or deleting them altogether can take up to thirty minutes a day and if you didn’t invest the...
With more than 225 million registered users worldwide, LinkedIn pages have the potential to be very powerful for nonprofits. The vast majority of nonprofit staff, board members, volunteers, and funders use the site on a regular basis to network and make connections. Thus far most nonprofits have concentrated on using LinkedIn groups to build their brand inside the LinkedIn...
Some nonprofits have thousands, tens of thousands, even hundreds of thousands of LinkedIn Company Page followers, and yet have not customized their page or posted a single update. LinkedIn Pages launched in 2010 and since then the company has slowly rolled out upgrades and new features. So slow in fact that LinkedIn Pages have fallen under the radar of...
For those nonprofits that have claimed their LinkedIn Company Page, today the site rolled out a new design that you’ll want to upgrade to much sooner than later. Slowly but surely company pages have been improving since their launch in November 2010, and with this new design they now have a real possibility of moving up the list of...