Launching a peer-to-peer campaign begins with recruiting some of your most fervent supporters to organize personal campaigns on your organization’s behalf. P2P campaigns aren’t complicated, but they do require a bit of planning to get off the ground.
Peer-to-peer fundraising is the number one tactic that inspires donors to give to charity and 39% of Americans who’ve donated to charity have done so because a friend or family member asked them to. Keep reading to learn four easy ways that you can acquire new donors with your next peer-to-peer fundraiser!
The fundraising pendulum is swinging back to “in person,” but that doesn’t mean you should ease up your online efforts, particularly peer-to-peer fundraising. Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. According to The State of Modern Philanthropy 2021, “The median amount raised by events in which attendees raise money on...
Daniella Dowiak is an account manager at Cathexis Partners. She has worked in the nonprofit sector for more than ten years. With a deep understanding of nonprofits’ limited resources, she is passionate about helping organizations get the most out of their technology. Peer-to-peer campaigns and events are such an effective way to extend your fundraising reach that many nonprofits...
By Gary Wohlfeill, Director of Marketing at CrowdRise, who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Whether they’ve been helped directly by your nonprofit, they have a family member...
Currently only nonprofits in the United States can take advantage of Facebook Fundraisers. This is frustrating to many NGOs, charities, and nonprofits located outside of the United States, but it’s due to the fact that the United States has a database of nonprofits called GuideStar USA that Facebook can sync with theirs to easily verify a nonprofit’s legal status. Facebook is...