In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 2024 Online Donor Feedback Survey. The results provide a glimpse into the communication and giving preferences of online donors. Thank you to those who took the survey!
The reports listed are the nonprofit sector's most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.
Have you donated online to a nonprofit within the past 12 months? If yes, please share your feedback by taking the 2024 Online Donor Feedback Survey! The survey is 15 short, easy-to-answer questions that require 2-4 minutes to complete — and your responses are 100% anonymous.
The 2023 Nonprofit Tech for Good Report is based on the survey responses of 1,732 nonprofit professionals. Survey questions covered website and email communications, online fundraising, social media, and professional development in the nonprofit sector.
The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. If you would like to suggest a report be added to the list, please contact Heather Mansfield. Thank you! For Nonprofits in the United States: 1. Benchmarks Study 2022 :: Download Published by M+R 2. State of Modern Philanthropy 2022 ::...
The Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media. 1) 87% of nonprofits worldwide use social media....
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 1,148 digital marketers and fundraisers that work in the nonprofit sector worldwide. From...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers. It’s worth noting that in the survey the questions about...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. It’s worth noting that in the survey the...
Updated March 14, 2022: The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2022 digital marketing and fundraising strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Thank you! For Nonprofits Worldwide: 1. 2022 Open Data Project :: View the Data Published...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey. If you work at a charitable organization and have not yet taken the survey, then please do! Once submitted, you...
Open data is the idea that some data should be freely available to everyone to use and republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Based on the survey responses from the 2021 Global NGO Technology Survey, the 2021 Open...
Now in its third edition, the 2020 Global Trends in Giving Report provides 100+ donor benchmarks for NPOs, NGOs, and charities worldwide. The data reveal how donors prefer to give and engage with their favorite causes and charitable organizations. In addition to the global benchmarks, this year the benchmarks are also available for six regions: Africa Asia Australia and New...