The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Your ability to segment your email lists will depend on...
It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising. In time, Snapcash may be used for fundraising, but for now it’s all...
By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the Internet. Known as the Internet of Things, our digital and philanthropic lives are about to transform. In the coming years the social good sector will launch #IoT apps that will empower real-time giving while watching TV or listening to radio through your refrigerator. These new fundraising...
It’s true that social media is in transition. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. And the next Big Thing in social media ? Snapchat ? is baffling to many seasoned social media managers. But digital and mobile app payments are coming. The global internet population is set to triple in the next four...
If you are a nonprofit professional feeling restless or unsatisfied at your current job, 2016 is shaping up to be a good year to make a change. According to the 2016 Nonprofit Employment Practices Report, 57% of nonprofits plan on creating new positions in 2016. The greatest growth is expected in the area of fundraising (44%). Skills in marketing...
Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Similar to the early days of Myspace and its users mastering HTML hacks and widgets, Snapchat has an equally dedicated user base of young people that pride themselves on becoming skilled at Lenses, Filters, Stickers,...
Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the .ORG, .NGO and .ONG domains. The fact that the .NGO domains listed below (except techreport.ngo) and in the graphic to the right are still available is astounding and for early adopters with vision, an opportunity to register a domain for...
Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. On top of those challenges, Facebook reach has dropped to an abysmal 1%. Twitter requires a time investment that...
Attended by over 4,000 fundraising professionals, the 2016 AFP International Fundraising Conference will be held March 20-22 in Boston, MA. If you can’t attend in person, thanks to social media and live streaming technology you can still participate in the conference online. The general sessions are definitely worth tuning into (Kofi Annan and Kumi Naidoo) and the education sessions will no...
Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. Most nonprofits have likely removed the Notes app in the years since, but you may be surprised to find it – and many other apps that you quit...
The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content. Social Media Tools 1. Blab :: blab.im Connected to Twitter, Blab enables real-time video...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. The process of defining your goals and priorities will focus and unite communications and fundraising staff and help motivate executive staff to make a...
A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Based upon the survey results of 2,780 NGOs from Africa, Asia, Australia &...