2016 is going to be a big year for mobile and digital wallet payments. Apple, Facebook, Twitter, Google, PayPal, and Amazon are scrambling to be your chosen first choice and while this is predominantly playing out in the consumer market, in 2016 we will finally start to see mobile and digital wallet payments impact online fundraising in the nonprofit sector. We’re...

Updated: 2019 Cause Awareness & Giving Day Calendar Cause awareness and giving days can be very powerful for online fundraising. The real-time, in the moment nature of social media increases the likelihood that donors will be inspired to give to your nonprofit on cause awareness and giving days provided that your nonprofit knows how to promote them effectively. The first step...

Nonprofit Tech for Good began as a “Nonprofit Organizations” Myspace Page in 2005. In the 10 years since the “Nonprofit Organizations” brand has expanded to Twitter, Facebook, Instagram, Google+, LinkedIn, Pinterest, Tumblr, Storify, Flipboard, Periscope, and most recently Snapchat. Nonprofit Tech for Good is a one-person operation and one person can only do so much. After a decade of embracing new...

Snapchat is a mobile app where users share snaps with one another, but unlike other visual social networks, the snaps disappear once they are viewed. Launched in 2011, many nonprofits have been hesitant to experiment with a mobile social network where content disappears and where no traditional “Follow” functionality exists. But with 100 million daily active users and the launch of Stories (a collection...

Nonprofit Tech for Good experimented with Periscope for live streaming for the first time during the 2015 Independent Sector Conference. Like all new tools there is a learning curve, but for nonprofit social media managers that spend a good portion of the their time on social and mobile media, Periscope is intuitive, easy to use, and a welcome break from...

Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices that includes a companion “Mobile and Social Fundraising Success Checklist” at the end of the book. For those who have purchased the ebook of Mobile for Good, it is impossible to use the checklist since ebooks are static in their...

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Quite often their chapters created Facebook Pages or Twitter accounts before the state, national, or international office was ready to move forward with...

Google research has revealed a 30% uptick in searches from August to September related to charitable giving. Your donors are currently in the process of deciding which organizations will be receiving their year-end donations. Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. Overall, the stats indicate a...

Most Recent Posts about Facebook Fundraising Tools: Facebook Fundraising Tools Now Allow Monthly Giving What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools For years nonprofits have hoped for the capability to accept donations through their Facebook Page and although Facebook recently added a “Donate Now” option to their call-to-action buttons, only a handful of partner nonprofits have...

Your nonprofit could have a wide variety of excellent blog content, but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. The same is true with website and web articles. Today’s fast-scanning Internet users need online content that is visually appealing and easy to read on...

The average person worldwide has five social media accounts and spends an average of 1 hour and 40 minutes browsing these networks every day. In 2005 Facebook was only open to college students and professors, Twitter didn’t exist, and the iPhone was still in concept mode. The Internet was primarily a desktop PC or laptop experience and reading news and...

It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024  x  512 pixels or a 2:1 aspect ratio). If your nonprofit is committed to maximizing engagement on Twitter, then you must create visually compelling call-to-action images for fundraising and...

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however,...