Your online donors and supporters are bombarded daily with breaking news, advertising, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit. This is best done through well-written and visually-compelling content about your mission and programs.
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.
The next series of webinars required to a earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in March, April and May 2023.
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Use any of these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.
Social media is one of the easiest tools for small nonprofits because it is easy to set up a profile and it’s free to get started. It allows your nonprofit to share its latest news and updates, promote fundraising campaigns, and strengthen relationships with your supporters. This post features 5 reasons why social media is essential for small nonprofits.
The average growth rate for social media ranges from .64% to 4% per month. To grow your nonprofit's following on social media, you need to make concerted effort to let your supporters and donors know how to find your nonprofit on social media.
The 2023 Nonprofit Tech for Good Report is based on the survey responses of 1,732 nonprofit professionals. Survey questions covered website and email communications, online fundraising, social media, and professional development in the nonprofit sector.
Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. This list features 100+ of the top international cause awareness and giving days for nonprofits.
From social media being overrated to Instagram Fundraising Tools to online privacy laws and cybersecurity, this post features the top ten digital marketing and fundraising trends for nonprofits to prioritize in 2023.
Facebook has 2.9 billion monthly active users. YouTube has 2.3 billion, and Instagram has 2 billion. Social media platforms are a great place to connect with people who are passionate about the cause your nonprofit is working for.
Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is...
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a Certificate of in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits...
Social media tools and trends are always evolving, and to be successful on social media, nonprofits need to embrace a strategy of flexibility and early adoption. This 90-minute webinar will summarize emerging trends in social media and they impact nonprofit digital communications and fundraising. Topics include: An exploration of the metaverse for nonprofits The potential of social VR platforms,...