Social Media Archive

Social Media for Social Good Book Tour Raises $17,130 for Partner Nonprofits

March 19, 2012
Social Media for Social Good: A How-To Guide for Nonprofits launched in conjunction with a social media and mobile technology training and book tour that also served as fundraiser for partners nonprofits – a total of $17,130 was raised. Thanks very much to those that attended, the nonprofit partners (listed below), and the Nonprofit Tech 2.0 Sponsors that helped make it happen. Completed...

11 Must-Follow Nonprofits on Pinterest

February 13, 2012
With 10.4 million registered users, Pinterest hit the 10 million-user benchmark last week making it the fastest growing website ever. My theory on why Pinterest has become so popular so fast is that it has arrived at at time when people are increasing becoming overwhelmed by the volume of tweets, status updates, and “Breaking News!” being thrown at them...

Social Media for Social Good :: Your Nonprofit Tech Checklist

February 8, 2012
At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. Each item on the list is discussed in the book and some items won’t make sense unless you have read the book, but most will. I hope you find it useful....

22 Must-Circle Nonprofits on Google+

January 23, 2012
As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+, below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. As traffic continues to grow,  new tools and functionality are added almost daily. Google+ is definitely a work in progress. Most nonprofits are still...

HOW TO: Get Your Nonprofit Started on Pinterest

January 16, 2012
When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Not relevant to the vast majority of nonprofits and (whew!) not another site I need to pay attention to.” Now, just two weeks into January, I am completely addicted to pinning boards for...

11 New Year’s Resolutions for Nonprofit Social Media Managers

January 3, 2012
There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. The truth is I think it has only...

Social Media: What To Do If Your Boss Doesn’t Get It

November 28, 2011
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only...

Free Mini-Webinar: Social and Mobile Media for Nonprofit Executive Staff

November 28, 2011
Date: Wednesday, February 15 Time: 1-1:45pm EST Cost: Free Presenter: Heather Mansfield Register:  Here! The content of this mini-webinar is specifically tailored for executive staff in the nonprofit sector, particularly those that are skeptical of the value of social and mobile media. The idea for this webinar arose from presenting more than 100 social and mobile media trainings and webinars in 2011...

HOW TO: Create a Google+ Page for Your Nonprofit

November 7, 2011
Page” on Google+. If you are new to Google+, then first please read carefully my Google+ Best Practices for Nonprofits to become familiar with Google+ so that you make sure that you set up your Google Account and Google+ Profile correctly before following the instructions below for creating a Google+ Page for your nonprofit. 1. Login to your personal...

11 Website Design Best Practices for Nonprofits

October 31, 2011
The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters....

Support [Your Organization] on Valley Gives Day on December 10, 2014

October 30, 2011
is one of the hundreds of nonprofits participating in the third  annual Valley Gives Day scheduled for December 10, 2014. Valley Gives Day is an innovative online fundraising event that encourages individuals to donate as much money as possible in support of their favorite charities in just twenty-four hours. Throughout the day, donors will be randomly chosen and your gift may be...

11 Must-Follow Nonprofits On Tumblr

October 24, 2011
Defying its name, Tumblr user growth has accelerated dramatically in 2011 (up 218% over last year) and the eleven nonprofits listed below are paving the way for early adoption in the nonprofit sector. Part-blogging, part-social networking community, Tumblr makes an interesting choice for blogs that are specific to a campaign or cause – especially if you have a lot...