People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Any day of the week and without hesitation. And though some reports claim that email use is dropping, others claim its use is steady and even...
Organization: National Wildlife Federation Organization Size: 400 employees Name: Danielle Brigida Title: Digital Marketing Manager Website: www.nwf.org Blog: www.wildlifepromise.org Facebook: facebook.com/nationalwildlife Twitter: twitter.com/nwf YouTube: youtube.com/nationalwildlife 1. What was the very first social media tool your organization utilized, and when? Back in 2006 when I joined the organization we had a MySpace page with 25 friends. They passed it off...
Organization: WITNESS Organization Size: 29 staff members Name: Marianna Moneymaker Title: Online Outreach and Production Website: www.witness.org Blog: blog.witness.org Facebook: facebook.com/witness Twitter: twitter.com/witnessorg YouTube: youtube.com/witness Flickr: flickr.com/humanrights Mission: WITNESS uses video to open the eyes of the world to human rights violations. 1. What was the very first social media tool your organization utilized, and when? In February 2006,...
Organization: The Humane Society of the United States Organization Size: 11 million supporters, 500+ staff Name: Carie Lewis Title: Director of Emerging Media Website: HumaneSociety.org Blog: hsus.typepad.com Facebook: facebook.com/humanesociety Twitter: @HumaneSociety, @cariegrls YouTube: youtube.com/hsus LinkedIn: humane-society, carielewis 1. What was the very first social media tool your organization utilized, and when? MySpace, back when it was cool. That...
Organization: Taproot Foundation Organization Size: 40 Employees Name (s): Dupé Ajayi and Megan McDonald Title (s): Manager, External Affairs and Associate, Social Media & Recruitment Website: www.taprootfoundation.org Blog: taprootfoundation.org/blog Facebook: facebook.com/taprootfoundation Twitter: twitter.com/taprootfound YouTube: youtube.com/thetaprootfoundation LinkedIn: taproot-foundation Jumo: http://bit.ly/gfpe6R 1. What was the very first social media tool your organization utilized, and when? Megan: MySpace was probably our first...
Organization: The Nature Conservancy Organization Size: +1 million members, +3800 staff Name: Amy Ganderson Title: Associate Director, Digital Marketing Website: www.nature.org Mobile: m.nature.org Blog: blog.nature.org Facebook: facebook.com/thenatureconservancy Twitter: twitter.com/nature_org YouTube: youtube.com/natureconservancy Flickr: flickr.com/groups/thenatureconservancy 1. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know...
Organization: Women for Women International Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East Name: Lauren Shopp || lshopp@womenforwomen.org Title: Multimedia/Online Coordinator Website: www.womenforwomen.org Facebook: facebook.com/womenforwomen Twitter: twitter.com/womenforwomen YouTube: youtube.com/womenforwomenintl Blog: wfwnotesfromthefield.wordpress.com 1. What was the very first social media tool your organization utilized, and...
Organization: Big Cat Rescue Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters Name: Carol Baskin Title: CEO Website: BigCatRescue.org Blog: BigCatRescue.org/Blog Facebook: facebook.com/BigCatRescue Twitter: twitter.com/BigCatRescue YouTube: youtube.com/BigCatRescue Posterous: BigCatRescue.posterous.com 1. What was the very first social media tool your organization utilized, and when? Care2.com Aug 14, 2000: my.care2.com/savethecats 2. What social media tools are you...
11/4 UPDATE: The interview below was conducted as research for the newly released Social Media for Social Good: A How-To Guide for Nonprofits. Allison and the Pancreatic Acton Network is featured in Chapter 3: Facebook and Facebook Apps. Organization: Pancreatic Cancer Action Network Organization Size: 65 staff in at our national headquarters in Southern California, 5 staff in Washington...
11/21 Update: Foursquare now automatically forwards your old URL to your new URL, but you should still update print materials and e-mail signatures. Just a quick note to nonprofits! It looks as though Foursquare has dropped “user” in its vanity URLs for profiles. I can’t find confirmation of this change site-wide on AboutFoursquare.com or on Foursquare’s Twitter account, but...
Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. Nonprofits will soon be broadcasting their own live TV programs...
9/20 Update: Make that 11 Essential Tools. Nonprofits should also be using Ustream for live-streaming while on location! The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). The best new...
One year ago today Nonprofit Tech 2.0 published its first blog post. At the time I was a skeptical blogger. I had low expectations for Nonprofit Tech 2.0. I would have been happy with couple hundred visitors a week, but a year later Nonprofit Tech 2.0 just surpassed 254,000 visitors. I didn’t see that coming at all. In fact,...