Social Media Archive

[Webinar] How to Create a Social Media Strategy for Your Nonprofit

May 30, 2022
Social media can be an effective communications tool for nonprofits, but only if nonprofits understand that creating engaging content is essential to acquiring new supporters and donors from social media. Customized for small nonprofits with limited time and financial resources, this 90-minute webinar demonstrates how to create and maintain a successful social media strategy. Topics include: The role of...

23 Digital Marketing & Fundraising Reports for Nonprofits Worldwide

May 24, 2022
The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. If you would like to suggest a report be added to the list, please contact Heather Mansfield. Thank you! For Nonprofits in the United States: 1. Benchmarks Study 2022 :: Download Published by M+R 2.  State of Modern Philanthropy 2022 ::...

New! Earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good

May 6, 2022
Our Certificate in Social Media Marketing & Fundraising covers the fundamentals of launching and maintaining a social media marketing and fundraising strategy for your nonprofit. Participants will learn how to use Facebook, Instagram, LinkedIn, and Twitter to engage and inspire supporters and donors. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the certificate program requires the...

10 Twitter Best Practices for Nonprofits

April 10, 2022
This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: LinkedIn & Twitter Best Practices for Nonprofits Related Certificate Program: Certificate in Social Media Marketing &...

The Nonprofit’s Guide to TikTok

March 18, 2022
What is TikTok? TikTok is a social media platform that allows users to generate 15-second videos and host live streams. It launched in the United States in 2016 and rapidly grew to more than one billion active users worldwide. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing...

[WEBINAR] Social Media Best Practices for Nonprofits

March 3, 2022
Date: Wednesday, March 30, 2022 Time: 1pm EST / 10am PST (2 hours) Cost: $30 (USD) Presented by: Heather Mansfield, Founder of Nonprofit Tech for Good This is the third webinar in a series of three that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars...

[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

February 1, 2022
The Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media. 1) 87% of nonprofits worldwide use social media....

2022 Cause Awareness & Giving Day Calendar for Nonprofits

January 2, 2022
Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day —  #DataPrivacyDay February 2: World Wetlands Day — #WorldWetlandsDay 4: World...

Why Nonprofits Need to Be Early Explorers of the Metaverse

December 19, 2021
The Metaverse is a broad term that encapsulates the next evolution of the internet. It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs). The metaverse is being conceptualized and developed as the merging of our...

Instagram Feed Fundraisers: What Nonprofits Need to Know

December 4, 2021
Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit. According to Meta: We’re expanding the set of nonprofits that people can fundraise for on Instagram. In the coming weeks, you’ll now be able to...

How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

November 22, 2021
The holiday shopping season is upon us. In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Yet, it is in the best interest of nonprofits with online shops to get involved...

10 LinkedIn Best Practices for Nonprofits

August 10, 2021
This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits Launched on May 5, 2003, LinkedIn is a social network for professionals. 51%...