Social Media Archive

[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

February 1, 2022
The Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,160 nonprofits worldwide that use social media. 1) 87% of nonprofits worldwide use social media....

2022 Cause Awareness & Giving Day Calendar for Nonprofits

January 2, 2022
Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day —  #DataPrivacyDay February 2: World Wetlands Day — #WorldWetlandsDay 4: World...

Why Nonprofits Need to Be Early Explorers of the Metaverse

December 19, 2021
The Metaverse is a broad term that encapsulates the next evolution of the internet. It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs). The metaverse is being conceptualized and developed as the merging of our...

Instagram Feed Fundraisers: What Nonprofits Need to Know

December 4, 2021
Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit. According to Meta: We’re expanding the set of nonprofits that people can fundraise for on Instagram. In the coming weeks, you’ll now be able to...

How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

November 22, 2021
The holiday shopping season is upon us. In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Yet, it is in the best interest of nonprofits with online shops to get involved...

10 LinkedIn Best Practices for Nonprofits

August 10, 2021
This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits Launched on May 5, 2003, LinkedIn is a social network for professionals. 51%...

How to Effectively Share Text-to-Donate Campaigns on Social Media

August 1, 2021
By Corey Blake, a Digital Fundraising Strategist at MobileCause, where he helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Plus, in the case...

74 Free or Low-Cost Tools and Resources for Nonprofits

June 29, 2021
Provided you set aside the time to explore and experiment, your nonprofit can use the tools and resources listed below to significantly improve your digital marketing and fundraising campaigns.   Websites & Email 1. accessiBe :: accessibe.com accessiBe uses AI and machine learning to analyze and then convert your website for those with hearing, vision, and cognitive disabilities. The...

10 Instagram Best Practices for Nonprofits

April 5, 2021
This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits With one billion active monthly users, Instagram is a very powerful social network...

7 Key Lessons Learned from Virtual Fundraising Events in 2020

March 12, 2021
By Lindsay Johnson, Marketing Team Member at MobileCause, an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. We can all agree, 2020 was a doozy of a year, bringing indelible changes to the landscape of fundraising. Yet, nonprofit organizations are resilient and have always risen to the occasion...

How Nonprofits Can Steward Corporate Donors on Social Media

February 28, 2021
By Allison Weber, founder of Allison Weber Consulting, a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The mystery that stumps some organizations is how to...

2022 Cause Awareness & Giving Day Calendar for Nonprofits

January 1, 2021
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: World Religion Day — #WorldReligionDay 18: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day — ...

10 Facebook Best Practices for Nonprofits

December 3, 2020
This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits With 2.7 billion monthly active users, Facebook is the largest social network...