Social Media Archive

How To Recruit New Members for Your Association on Social Media

November 1, 2020
Written by Findjoo, this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post 1: 12 Features Membership Organizations & Associations Should Look for in a CRM There are dozens of ways to attract new members for your association, however one of the most effective methods...

6 Tips on How to Use Social Media to Acquire New Donor Prospects

October 22, 2020
By Robin L. Cabral, MA, CFRE, MFIA, founder of Development Consulting Services, which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Development audit after development audit of small- to...

6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

September 27, 2020
By Kristina Brunnler, Marketing Manager at MobileCause In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Below are simple, yet often overlooked, social media tips...

New! Earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good

September 16, 2020
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits Online...

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

July 13, 2020
By Moree Lambeth, Senior Content Creator at Water.org The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being...

8 Lessons Learned from Hosting Golf Event Fundraisers During COVID-19

July 12, 2020
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. There’s no doubting it: 2020 has forced organizations, industries, and entire sectors to adapt. Event fundraising is no exception and, within the category, the golf fundraiser has become especially critical. With other major events going completely virtual and, in many cases, being altogether canceled, nonprofits...

How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

July 1, 2020
By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. While social media is now a common part of every nonprofit’s communication strategy, a common...

4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

May 8, 2020
By Elizabeth Ngonzi, is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. She is also the Founder and CEO of Liz Ngonzi Transforms, a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and...

How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

April 20, 2020
By Dana Bakich, Founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more.  With in-person events postponed for the foreseeable future, digital opportunities own the stage. ...

16 Online Job Boards for Nonprofit Professionals Worldwide

April 10, 2020
The bad news? Tens of millions are out of work worldwide due to the COVID-19 crisis. The good news? The economy will eventually bounce back and a record number of new employment opportunities will be available and many of these future jobs will be remote. Nonprofits that embrace the flexible work movement experience many benefits, such as increased productivity...

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

April 2, 2020
By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like...

5 Reasons Your Board Should Switch to Google Drive

March 22, 2020
By Annisa Wanat, an independent consultant who works to strengthen the capacity of mission-driven organizations to achieve their goals more strategically by providing customized solutions in leadership, management, and communications. Most nonprofit board members volunteer because they want to support a worthy cause. While a board’s priority is always governance, its members may also be the organization’s best spokespeople,...

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

March 17, 2020
By Jean O’Brien, founder of Digital Charity Lab, a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s...