By Melissa Russom, a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. It’s that simple. In fact, according to Nielson, 92% of people claim they trust personal recommendations and other earned media, while just over half...
Update: This webinar was presented on June 11, 2019. It will presented again early 2020. In the meantime, view upcoming free webinars. Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. From chatbots to social advertising to the rapid...
On Tuesday, June 4 Tereza Litsa (@TerezaLitsa), co-founder of the #ReclaimSocial podcast, will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. How to Participate On June 4, follow the #ReclaimSocial hashtag and share: The great work that your organization is doing. Highlight amazing work being done by a great...
By Gary Wohlfeill, Director of Marketing at CrowdRise, who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. It’s hard to deny that social media has forever created a fundamental shift in the way we engage with each other. And this applies to nonprofits in a big way. That’s...
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report The internet is loaded with amazing free or low-cost tools and resources! Provided you set aside the time to explore and experiment, your nonprofit can use the tools listed below to significantly improve your web...
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction...
By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay...
For the first time, Nonprofit Tech for Good is seeking sponsorships from companies or organizations that serve the nonprofit sector. For almost a decade Nonprofit Tech for Good has been a one-person blog that has been funded primarily through income I have earned through consulting and speaking engagements. However, for the past six months a new vision for Nonprofit...
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial...
Join us for a tweet chat on January 16 at 12pm EST to discuss nonprofit tech trends in the new year! Nonprofit Tech for Good will be co-hosting a tweet chat with Wired Impact to lead a discussion on nonprofit tech trends, such as website design, social media fundraising, email marketing, privacy, and web accessibility. How to Participate At...
By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of...
Currently in beta, YouTube has released a new suite of giving tools for a small number of nonprofits in the U.S., however, in the coming coming weeks the company will roll out the tools to all 501(c)(3) nonprofit organizations. If your organization would like to get access to the tools as they roll out, make sure you have signed...
By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. The first question that probably comes to your mind when reading this headline is – “Pinterest? That’s just for pinning clothing and home...