By Grant Hensel, CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Although the program has been available...
By Rosemary O’Neill, CMO of Social Strata, makers of the Crowdstack community platform. COVID-19 has had some unexpected consequences for our work lives. On one hand, it’s stopped everyone in their tracks physically, hunkered down at home, unable to travel. On the other hand, it’s sped up our virtual lives like a runaway train. Between Zoom video calls, dozens...
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. The challenges fundraisers face in the months ahead present a complicated outlook—especially for those with budgets that rely heavily on event revenue. Will venues be open? Will supporters be willing and able to attend? Will it be socially responsible to host an event? These are...
By Kaley Aposporos, Content Writer at GoFundMe Charity As a nonprofit, there are certain ways you can encourage your donors to use their phones for good. With these methods, your nonprofit can advocate for general philanthropy and altruism. In a few different instances, you can even point donors toward helping the cause that your nonprofit champions. Ready to get...
By Emily Rose Patz, Senior Copywriter at DonorPerfect Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Just plug your content into the placeholders, and you’re good to go. 1) Introduce your event theme with eye-catching imagery. Your first post should pop the most and inspire your supporters...
By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some...
By Jenna Davis, Content Writer at GoFundMe Charity – an easy-to-use platform that helps nonprofits raise money by offering robust fundraising features, such as custom branding, registration and ticketing, advanced data reporting, and customizable donate buttons. Just as online fundraising has evolved over the past decade, so have fundraising event ideas. Black tie galas and silent auctions will always be mainstays,...
By Sharon Cody, Partnership Manager at Harbor Compliance, a leading provider of compliance solutions for nonprofits. Sharon’s 30+ years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. It’s 2020, a new decade has arrived and online fundraising is here to stay. Online...
By Christy Noel, Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You did it: your donation appeal was a success. Now you want...
By Emily Rose Patz, Senior Copywriter at DonorPerfect Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion. The key to achieving your nonprofit’s greatest goals? Follow these three...
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. Golf fundraisers are a huge opportunity for outreach, stewardship, and certainly for fundraising. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. While their benefits are unmatched, it’s...
This post is part of Your #GivingTuesday Game Plan, a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. A monthly giving program is the most effective and effortless way to retain #GivingTuesday donor support beyond the 24-hour social media buzz. On average, nonprofits who...
By Paige Kutliek, SEO Manager at GoFundMe––a free fundraising platform for charities, people, and the causes you care about. To date, more than 50 million donors have given over $5 billion through the GoFundMe fundraisers. The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always...