Search Engine Optimization should be a top priority for nonprofits in 2024. By optimizing your content to maximize SEO, you’ll reach more potential new donors and supporters. ISEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months, but it’s worth it.
Request for Proposals (RFPs) are a critical tool for nonprofits seeking services from vendors or consultants. A well-crafted RFP attracts the right partners and lays the foundation for successful projects. Pulling from experience with thousands of RFPs, Prosal shares five best practices to enhance your RFP writing process.
Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. However, one crucial factor that can make or break your silent auction’s success is the prizes you offer. Selecting compelling items that appeal to your audience can significantly impact your fundraising results.
Philanthropy is at an inflection point and fundraisers are looking opportunistically beyond cash and credit as their sole sources of funding. Now more than ever, nonprofits need to lean into non-cash giving in the form of stock, donor advised funds, and qualified charitable distributions.
Social media helps raise awareness about your cause and enables your nonprofit to connect with a wider audience and attract potential donors and volunteers. The good news is that you don't need a substantial budget to enhance your organization's social media presence.
Social media has seen some major changes over the past years, and to effectively use social media, you have to evolve your strategy alongside it. Make sure your social media is ready to go for Giving Tuesday to help your nonprofit maximize your fundraising efforts.
Your nonprofit's Google Ad campaigns are up and running and now it’s time to assess whether your campaigns are performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance.
From basic email invitations to examining your data for insights, the donor and event attendees data your nonprofit collects helps provide a roadmap guiding your organization to more meaningful connections with those who care about and engage with your cause.
A golf tournament is the chance to raise mission-critical dollars, engage supporters, build relationships, and ultimately, do more good. And while planning a tournament isn’t a small undertaking, the good news is that the right technology can make it easier, more efficient, and more lucrative to organize a successful golf fundraiser.
As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Fortunately, accepting donations online is easier than ever. This blog post explores why online giving options are important and shows you how to accept donations on your website with 7 easy steps.
Nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.
When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Older donors are going to give the most money, but younger generations younger generations are more likely to volunteer and serve on an organization's board of directors.
Email accessibility is the crafting of email messages for people with visual, and auditory limitations so they can effectively utilize email communications. Nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications.