Social media has seen some major changes over the past years, and to effectively use social media, you have to evolve your strategy alongside it. Make sure your social media is ready to go for Giving Tuesday to help your nonprofit maximize your fundraising efforts.
Your nonprofit's Google Ad campaigns are up and running and now it’s time to assess whether your campaigns are performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance.
From basic email invitations to examining your data for insights, the donor and event attendees data your nonprofit collects helps provide a roadmap guiding your organization to more meaningful connections with those who care about and engage with your cause.
A golf tournament is the chance to raise mission-critical dollars, engage supporters, build relationships, and ultimately, do more good. And while planning a tournament isn’t a small undertaking, the good news is that the right technology can make it easier, more efficient, and more lucrative to organize a successful golf fundraiser.
As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Fortunately, accepting donations online is easier than ever. This blog post explores why online giving options are important and shows you how to accept donations on your website with 7 easy steps.
Nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.
When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Older donors are going to give the most money, but younger generations younger generations are more likely to volunteer and serve on an organization's board of directors.
Email accessibility is the crafting of email messages for people with visual, and auditory limitations so they can effectively utilize email communications. Nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications.
Recurring giving is when a donor makes regular, ongoing donations to your nonprofit. While new donor retention rates average 20%, recurring giving programs typically enjoy retention rates of 80% after the first year and 95% after year five. This post features five ways a recurring giving program boosts fundraising and the tools necessary to launch a successful campaign.
BoardSite is a unique digital platform that helps nonprofit boards of directors stay organized, compliant, and engaged. The platform streamlines important processes like onboarding, voting, and creating agendas. Any steps you take to increase your board’s productivity will have positive ripple effects throughout your organization.
Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. Your nonprofit organization needs to embrace a mobile first strategy to handle giving, and part of that mobile-first strategy is enabling giving via text message.
There are many ways your nonprofit can experiment with artificial intelligence. This post focuses on how you can use AI to improve your organization's written content and, in the process, free up more time to focus on your digital marketing and fundraising campaigns. ChatGPT is out of the box and its not going back in!
With an increasing number of artificial intelligence and machine learning tools becoming available, it’s critical for nonprofits to consider how and when to utilize these technologies. While nothing can replace the personal touch, AI can serve as a valuable assistant and free up time to build stronger relationships with donors.