Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. While there are program requirements, as...
Even though nonprofit organizations aren’t required by law to publish annual reports, most nonprofit leaders recognize the value annual reports can provide. A well-written annual report will help you demonstrate your accomplishments to current and future donors, cultivate new partnerships, and recognize important people. Nonprofit managers working on annual reports most frequently ask these five questions. Do we Really Need an Annual Report?...
With GivingTuesday in November and year-end donations in December, January is a great time for nonprofits to focus on donor retention. GivingTuesday donors contributed an amazing $2.7 billion in 2021, however, most GivingTuesday donors are one-time donors. The same is true for year-end donations. While it might seem impossible to do, turning one-time donors into monthly donors is a...
With the entire world affected by the COVID-19 pandemic and the subsequent economic fallout, the vital services and resources that nonprofits provide are in historically high demand. To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. As nonprofits navigate...
Ok, first of all, you may be asking, what is a Tech Discovery? A tech “discovery” is the initial, independent phase of a technology project where key analysis, design and planning are performed BEFORE a buy or build decision is made. Discoveries are the “sharpening your ax” mode smart nonprofits invest in before taking a swing at technology challenges,...
Though recommendations from third parties may help you narrow down the wide selection of nonprofit CRMs available, only you and your team know what’s best for your organization. There is a fundraising software that will help your staff manage fundraising campaigns and donor data efficiently and engage and grow your donor base. To find it, keep your unique goals...
The past 18+ months have been challenging for the nonprofit sector, but golf tournaments have provided and continue to provide an opportunity to gather safely, raise crucial dollars, attract corporate support, and steward donors and sponsors. With 2022 approaching and plans for spring events firming up, now’s the time to consider the lessons learned from successful golf events held...
Tribute and honorary gifts, made in honor or in memory of someone who is not a donor, are a great way for nonprofit organizations to raise awareness and funds while honoring an individual, either in memoriam or celebration. In fact, according to the 2020 Global Trends in Giving Report, 33% of donors give tribute gifts to family and friends....
As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Here’s how to start. 1) Audit Last Year’s Communications Begin by looking backwards. What are the strategies and...
Giving Tuesday 2022 is right around the corner. To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. Nonprofits are hopeful that they can re-engage their donors from last year with a new eye on what’s ahead for...
By Corey Blake, a Digital Fundraising Strategist at MobileCause, where he helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Plus, in the case...
By Emily Rose Patz, Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. So much so that online revenue in the nonprofit sector grew by 32 percent in...
By Korrin Bishop, writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A large part of that is examining what actions...