Advances in text messaging platforms continue to emerge, presenting continued engagement opportunities. The integration of multimedia capabilities, such as video and photo sharing, and AI have personalized communication and helped nonprofits engage with donors and supporters more efficiently.

Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. Your nonprofit organization needs to embrace a mobile first strategy to handle giving, and part of that mobile-first strategy is enabling giving via text message.

By Corey Blake, a Digital Fundraising Strategist at MobileCause, where he helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Plus, in the case...

By Emily Rose Patz, Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Text messaging remains a surefire way to get more eyes on your communications. In fact, over 95% of text messages are read within 3 minutes of delivery. By harnessing the convenience of the mobile phones donors use daily, you can transform your...

By Kim Peterson, Content Marketing Specialist for Give by Cell, a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits, many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails...