[Recordings] Earn a Certificate in AI for Marketing & Fundraising

The 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising program provides an honest, practical approach to using AI for nonprofit marketing and fundraising—and illuminates why human creativity is more valuable than ever.

Customized for nonprofit professionals, this webinar series will expand your skill set, advance your career, and help transition your nonprofit into the age of AI. To earn the certificate, the following three webinar recordings are required:

1) An Introduction to Artificial Intelligence (AI) for Marketing & Fundraising
Presented January 15, 2025

  • What is AI and why it matters to nonprofit marketers and fundraisers
  • An exploration of foundational concepts and terminology
  • The pros and cons of using AI for marketing and fundraising
  • How to create an AI policy for your nonprofit

2) How to Use Artificial Intelligence (AI) for Content Marketing
Presented January 22, 2025

  • An introduction to prompt engineering
  • How to use generative AI tools for research and writing
  • How to create image and video content using generative AI tools
  • The impact of AI on website and email marketing, social media, and SEO
  • An exploration of the top five AI content marketing tools for nonprofits

3) How to Use Artificial Intelligence (AI) for Fundraising
Presented January 29, 2025

  • The power of predictive AI to improve donor retention and grow monthly giving
  • How to use predictive AI to expand mid-level and major donor programs
  • The role of behavioral AI in acquiring new donors
  • An introduction to agentic AI
  • An exploration of the top five AI fundraising tools for nonprofits

Buy Recordings

The webinars are presented by Heather Mansfield of Nonprofit Tech for Good and the total cost for the certificate program is $159 USD. There are no refunds.

To earn and claim your certificate:

    1. View all three webinars (4.5 hours of training).
    2. Request your certificate via email from Heather Mansfield. Please include the passphrase presented in each webinar and how you would like your name featured on the certificate.
    3. Within 3-4 business days, you will be sent a PDF of your certificate for printing and a link to your certificate in image format for easy sharing on LinkedIn and other social media.