Presented: October 23, 2024
Duration: 2 hours
Cost: $30 (USD)
Presented by: Heather Mansfield, Founder of Nonprofit Tech for Good
Packed with practical advice and customized for nonprofits with limited time and financial resources, this two-hour webinar will stress the importance of website and email marketing for fundraising. Topics include:
- Website design best practices that improve the user experience and SEO
- The top five calls-to-action to convert visitors into donors and subscribers
- The importance of publishing news and/or blog content on your website
- Email marketing design best practices for newsletters and fundraising appeals
- How often to send email campaigns and how to re-engage unengaged subscribers
This is the first webinar in a series of three required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. To earn the certificate, you can attend the webinars live or view the recordings – or a combination of both.