Guides & Reports

Nonprofit Tech for Good provides useful, easy-to-understand news and resources related to digital marketing and fundraising. Our reports date back to 2017 and our new guides provide a growing library of how-to tips for nonprofits.

Online Donor Feedback Survey

The results of our 2024 Online Donor Feedback Survey will be released in February 2025!

Guides

New! 101 Digital Marketing & Fundraising Best Practices: A Checklist for Nonprofits provides 200+ tasks based on the 101 Digital Marketing & Fundraising Best Practices for Nonprofits blog and webinar series. 

How to Launch & Grow a Tribute Giving Program provides step-by-step instructions for launching or re-launching a tribute giving program for your nonprofit to better serve your donors and to maximize fundraising success. 

Reports

The 2023 Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. 1,732 nonprofit professionals participated in the survey.

The Global Trends in Giving Report examines how donors prefer to give and engage with their favorite causes and charitable organizations. 13,468 donors worldwide participated in the survey.

The Global NGO Technology Report examines how NGOs worldwide use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. 5,721 organizations participated in the survey.