The Metaverse is a broad term that encapsulates the next evolution of the internet. It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs). The metaverse is being conceptualized and developed as the merging of our...
You’ve been put in charge of leading the revamp of your organization’s website. A website build or redesign has technical but also design and execution aspects. You’ll need to understand both elements and how they work together, for a successful end product. Additionally, you might face the prospect of rallying stakeholders and staff towards a common vision, goal, and...
From mastering the art of Plain Language to understanding the Metaverse, this post provides the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. 1)...
Packed with practical advice and customized for small nonprofits on a limited budget, this webinar stresses the importance of modern website design and strategic email marketing for fundraising. Topics include: Current trends in nonprofit website design and how to launch a modern website on a limited budget How to launch and maintain an email marketing strategy that consistently engages...
Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit. According to Meta: We’re expanding the set of nonprofits that people can fundraise for on Instagram. In the coming weeks, you’ll now be able to...
The holiday shopping season is upon us. In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Yet, it is in the best interest of nonprofits with online shops to get involved...
With the entire world affected by the COVID-19 pandemic and the subsequent economic fallout, the vital services and resources that nonprofits provide are in historically high demand. To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. As nonprofits navigate...
Nonprofit fundraising changed drastically in 2020 with a shift toward virtual galas and a need to raise money online. It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors. These changes mean nonprofits need to have an effective fundraising strategy for 2022. Based on current...
If your organization is like most nonprofits, you are continually reaching out to stakeholders to: Educate Change minds Move people to action Recruit for an event Ask for financial support This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target...
The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 billion in 2021. By shopping at any of the 64 online stores listed below, socially conscious and ethical consumers can channel some of their spending power this holiday season into the nonprofit sector and the Greater Good. For those...
Not every organization is going to have success using the same event marketing strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results and show you how to determine what is working for your specific donors, your...
Ok, first of all, you may be asking, what is a Tech Discovery? A tech “discovery” is the initial, independent phase of a technology project where key analysis, design and planning are performed BEFORE a buy or build decision is made. Discoveries are the “sharpening your ax” mode smart nonprofits invest in before taking a swing at technology challenges,...
The 2021 Open Data Project seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 1,148 digital marketers and fundraisers that work in the nonprofit sector worldwide. From...