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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

March 17, 2020
By Jean O’Brien, founder of Digital Charity Lab, a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s...

[FREE WEBINAR] How Nonprofits Can Use Crowdfunding to Raise More Money During the COVID-19 Crisis

March 9, 2020
UPDATE: This webinar was presented on April 21, 2020. You can view a recording on GoFundMe Charity’s website as well as download the slides. GoFundMe Charity will discuss how to run a successful campaign, share their experience in peer-to-peer fundraising, and discuss the COVID-19 response in the nonprofit sector. You will learn how to host a virtual event, the...

5 Ways to Use Your Smartphone for Social Good

March 4, 2020
By Kaley Aposporos, Content Writer at GoFundMe Charity As a nonprofit, there are certain ways you can encourage your donors to use their phones for good. With these methods, your nonprofit can advocate for general philanthropy and altruism. In a few different instances, you can even point donors toward helping the cause that your nonprofit champions. Ready to get...

5 Social Media Templates for Nonprofit Fundraising Events

February 27, 2020
By Emily Rose Patz, Senior Copywriter at DonorPerfect Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Just plug your content into the placeholders, and you’re good to go. 1) Introduce your event theme with eye-catching imagery. Your first post should pop the most and inspire your supporters...

[FREE WEBINAR] Charitable Online Solicitation: Is Your Nonprofit Compliant?

February 25, 2020
UPDATE: This webinar was presented on April 7, 2020. You can view a recording on the Harbor Compliance website. Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements. It also brings greater scrutiny...

3 Infographic Tips for Nonprofits

February 21, 2020
Amelia Kohm, Ph.D., is the founder of Data Viz for Nonprofits, a design consultancy that delivers high-quality visualizations that help organizations to quickly grasp their data, improve their work, and show their impact. Seems nonprofit communications folks everywhere have jumped on the infographic bandwagon. The thinking goes something like this: if they won’t pay attention to what we have...

[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits

February 18, 2020
UPDATE: This webinar was presented on April 1, 2020. You can view a recording on GoToStage. Presented by: Heather Mansfield, Founder and Editor-in-chief of Nonprofit Tech for Good. This is the first webinar in Heather’s year-long blog and webinar series called 101 Best Practices for Nonprofits. Packed with practical advice and customized for small nonprofits on a limited budget,...

3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

February 13, 2020
By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some...

10 Email Marketing Best Practices for Nonprofits

February 12, 2020
This is the second post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits, written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Website & Email Marketing Best Practices for Nonprofits According to the Global Trends in...

10 Common Misconceptions Nonprofits Have About Bitcoin Fundraising

February 6, 2020
By Alex Wilson and Pat Duffy, co-founders of The Giving Block Nonprofits have been accepting cryptocurrency donations for over a decade. The recent spike in cryptocurrency fundraising was sparked by IRS guidance which provided clarity and ignited the trend. Over the last couple of years, we’ve spent hundreds of hours talking to senior nonprofit leaders across organizations both large and small about Bitcoin...

[FREE WEBINAR] How NGOs Worldwide Can Use Digital Storytelling to Attract U.S. Donors

February 2, 2020
UPDATE: This webinar was presented on March 25, 2020. You can view a recording on YouTube and view the slides. on SlideShare. U.S. charitable giving in 2018 was $428 billion, yet most international organizations are unaware about how the U.S. charitable market works, its scope, where potential competitors and collaborators are, and how to overcome hurdles. International organizations seeking...

6 Online Fundraising Tools to Watch in 2020

January 31, 2020
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into emerging trends, such as Messenger bots, cryptocurrency, and gaming for good, and...

The Top Charity Event Ideas to Know for 2020

January 23, 2020
By Jenna Davis, Content Writer at GoFundMe Charity – an easy-to-use platform that helps nonprofits raise money by offering robust fundraising features, such as custom branding, registration and ticketing, advanced data reporting, and customizable donate buttons. Just as online fundraising has evolved over the past decade, so have fundraising event ideas. Black tie galas and silent auctions will always be mainstays,...